Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Reasons you should start selling On TikTok
Adopting a new marketing channel that boosts sales and brand awareness with your target audience isn’t easy. With so many social commerce platforms like Facebook, Instagram, Pinterest, and Snapchat to choose from, the options are endless. So why would you start...
Why Marketing And AI Make Commerce Cloud Even Stronger
When someone clicks “add to cart” on an e-commerce site, they’re not simply pressing a button. They’re continuing an important conversation they have been having with a brand. It begins when the customer is drawn to the brand through its marketing efforts —...
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate marketing? In 2022, the competition is fierce for fashion brands and retailers to get their products seen online. We see U.S. affiliate marketing spending approaching 8.2...
Social Commerce: Reach more customers on Social Media
In 2022 it’s no longer a given that consumers will visit your website to purchase a product. The world of social commerce has exploded around the globe and it’s time to reach buyers where they spend most of their time online, social media. 27% of global Internet users...
Kipcast joins GN Techonomy to Strengthen its Offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative technology services. We are incredibly pleased to announce that GN Techonomy and Kipcast have joined forces to become a new key player in the eCommerce integration business...
Privacy By Design: The eCommerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they don’t just need to trust that the prices are accurate or that their purchases will arrive on schedule. They also need to trust that their personal information — including...
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep their operations going, 2021 was the year the industry charted a more strategic course using online digital advertising to promote their eCommerce offerings through digital...
Harness the Power Of Google LIA
Ask your customers how often they enjoy waiting in line at a physical store and the most likely answer is ”Never.” The same is probably true if you ask them what it feels like to be put on hold when they call in to ask basic questions, such as whether the product...
Facebook Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends & family, According to Business of Apps, Instagram has grown from 1 billion users in 2018 to 1.41 in 2021 and Facebook has grown from 2.23 billion to 2.9 billion...
How Salesforce Commerce Cloud Integration Transforms Online Sales
Less than two years ago, scaling e-commerce capabilities represented a growth opportunity for fashion brands and other retailers. Today, it’s critical to their long-term survival. Even as economies gradually reopen and COVID-19 is contained, the pandemic forced a...
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