What is a marketplace integrator and why you need one
A marketplace integrator is the software that acts as a technical layer between your internal systems — ERP, PIM, eCommerce platform — and the marketplaces you sell on. It collects product data from your source, adapts it to each channel's requirements and manages the bidirectional flow of orders, stock and tracking.
Also known as a marketplace management system: a centralized tool to sell everywhere without multiplying the workload.
Without a dedicated marketplace integrator, selling across multiple channels means manually updating listings, reconciling orders from different portals and adapting product content to each platform's rules. With Highstreet.io, all of this happens automatically.
Every marketplace has its own rules — Amazon, Zalando, Farfetch, ASOS, Veepee, TikTok Shop and others each require different data formats, attributes and logistics flows. Highstreet.io is the marketplace integrator that handles compliance for each one, so you can focus on your business.
The marketplace management system that optimizes your multichannel eCommerce
Highstreet.io is the marketplace integrator and management system designed for brands and retailers that sell — or want to sell — across multiple platforms simultaneously, both domestically and internationally.
With Highstreet.io you can:
Integrate your catalog into the leading global marketplaces
seamlessly and compliantly
Automate marketplace order management:
eceiving, synchronizing and tracking orders from all channels
Handle multi-channel inventory management:
stock always up to date on every platform, with no risk of overselling
Optimize content and images
for each marketplace
Monitor KPIs and performance
from a centralized dashboard
Supported marketplaces: sell wherever your customers shop
Highstreet.io integrates with the leading global and vertical marketplaces, including:
- Fashion and luxury: Zalando, Farfetch, ASOS, Veepee, Miinto
- General and tech: Amazon, TikTok Shop
- eCommerce platforms: Adobe Commerce (Magento), Shopify and other CMS
Every integration is kept up to date by the Highstreet.io team: when a marketplace changes its specifications, you don't need to worry about adapting — we take care of it. As a specialized marketplace integrator, Highstreet.io manages the technical complexity of every connection so you can focus on growth.
Marketplace management software features
Control stock across every sales channel with flexible allocation rules. Active Inventory updates availability in real time across all connected marketplaces, preventing overselling and optimizing stock turnover. You can set minimum thresholds per channel, manage safety buffers and coordinate stock between warehouses and physical stores.
Moving to a new eCommerce platform or looking to enter a marketplace where you've never sold before? Highstreet.io manages catalog migration, attribute mapping and operational flow setup, reducing the risk of data loss and shortening go-live timelines.
Manage all your sales channels from a single platform
Highstreet.io is the marketplace integrator that synchronizes catalog, inventory and orders automatically, compliantly and at scale
Frequently asked questions about marketplace management software
What is a marketplace management system and how does it differ from a traditional eCommerce platform?
How many marketplaces does Highstreet.io support?
Highstreet.io supports the leading global platforms across the fashion, luxury, general and tech segments — including Amazon, Zalando, Farfetch, ASOS, Veepee, TikTok Shop and many more. The number of integrations is continuously updated. You can view the lfull list on the Integrations page or contact us at marketing@highstreet.io to check whether the marketplace you are interested in is already supported.
How does multi-channel inventory management work with Highstreet.io?
Highstreet.io's Active Inventory feature keeps stock synchronized in real time across all connected channels. You can define allocation rules per channel (e.g. allocate 50 units to Amazon, 30 to Zalando), set minimum safety thresholds and establish sales priorities. Whenever availability changes — through a sale, return or restock — all marketplaces are updated automatically, eliminating the risk of overselling.
Does Highstreet.io integrate with my ERP or PIM?
Yes. Highstreet.io is designed to integrate with the leading ERPs, PIMs and eCommerce platforms (Adobe Commerce/Magento, Shopify and others). Integration is carried out via API or file import, depending on your technology stack configuration. The Highstreet.io team manages the integration setup and keeps it up to date over time.
What does Highstreet.io's marketplace order management include?
Highstreet.io's Order Management module receives orders from all connected marketplaces, normalizes them into a single unified format and transmits them to your management system or warehouse. It also handles order status updates (confirmed, shipped, delivered) and return tracking back to the marketplace, in compliance with the SLAs required by each platform.