eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...
Trends & Insights
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads,...
6 Quick Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Local Online Marketing: How Big Brands Respond to Local Competitors
When you’re visiting a new city for the first time and want to find the best restaurants,...
Marketing Channels
Why Local Inventory Ads are a Must-Do For Marketers in 2023
Setting the right marketing objectives is a critical part of positioning your company for success...
6 Quick Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Marketplaces
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce...
Data Feeds
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different...
Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to...
Highstreet.io News
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...
How Highstreet.io Protects Users with AWS Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship...
Kipcast joins GN Techonomy to strengthen its offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative...
All Blogs
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Ecommerce Trends & Insights
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads,...
Shopping Channels
Why Local Inventory Ads are a Must-Do For Marketers in 2023
Setting the right marketing objectives is a critical part of positioning your company for success...
Online Marketplaces
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Product Data Feeds
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense...
Highstreet.io News
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...