by Highstreet.io | Feb 28, 2024 | Marketing Channels
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
by Highstreet.io | Oct 27, 2022 | Marketing Channels
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
by Highstreet.io | Sep 27, 2022 | Marketing Channels
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
by Highstreet.io | Sep 15, 2022 | Marketing Channels
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
by Helen Guardalben | Aug 31, 2022 | Data Feeds, Marketing Channels
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
by Helen Guardalben | May 23, 2022 | Marketing Channels
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
