by Highstreet.io | Jan 12, 2023 | Local Ads, Marketing Channels
Setting the right marketing objectives is a critical part of positioning your company for success as a new year begins. Ideally, these should be SMART goals – those which are specific, measurable, achievable, relevant, and time-bound. In that sense, enhancing your...
by Highstreet.io | Oct 27, 2022 | Marketing Channels, Trends & Insights
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
by Highstreet.io | Sep 27, 2022 | Marketing Channels
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
by Highstreet.io | Sep 15, 2022 | Marketing Channels
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
by Highstreet.io | Aug 31, 2022 | Marketing Channels
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
by Highstreet.io | May 23, 2022 | Marketing Channels
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
