How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows you to reach your audience where they spend most of their time, enabling them to purchase products directly through their social network of choice. In other words, it's a...
What You’re Missing to Run Successful Local Product Listing Ads
Calling all marketers that want to increase in-store sales! If you’re not using Local Product Listing ads, otherwise known as Local Inventory Ads (LIAs), to promote items online you’re missing out on a valuable way to connect with local customers actively seeking your...
How Google Local Inventory Ads (LIAs) Work
Find out how Google Local Inventory Ads (LIAs) work in 2021. This online advertising option has evolved and is now available to marketers around the globe since its launch in 2014. New Google LIA features have further improved a customer’s in-store path to purchase...
When is the Right Time to Integrate With Mirakl?
An omnichannel strategy isn't optional in today's competitive eCommerce landscape. That's why leading eCommerce companies need to explore every marketplace available to them. So, what's all the buzz when it comes to Mirakl? Mirakl is the only marketplace SaaS platform...
Interview | Vitec Imaging Solutions E-Commerce Marketplace Integration Case Study
Vitec, the global provider of accessories and services for broadcast and photography, uses Highstreet.io’s platform and managed service to simplify their integration with major marketplaces, such as eBay and Amazon and, in the future, Rakuten. The strategic advantages...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
How To Set Up Your Instagram Shop & Connect Your eCommerce Products
Instagram’s newest eCommerce feature - Instagram Shop- makes it easier for customers to purchase products from your store. With more than 1 billion people using Instagram every month, you will want to take advantage of Instagram’s shoppable posts and stories - and get...
How to Onboard Multiple Online Marketplaces Effectively
When it comes to standing out in the eCommerce world, waiting too long to properly onboard with online marketplaces can quickly put you behind the competition and significantly hinder your business’s ability to scale. Integrating with multiple marketplaces can take...
Essential Product Feed Compliance & Optimization Techniques For Preventing Product Listing Disapprovals
eCommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels. Without proper validation, optimization, and compliance, you run the...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising, retargeting, vertical and niche marketplaces. This year’s word to watch for is “omnichannel” and the role of data quality is essential to optimize the customer experience both...