eCommerce trends that will define retail marketing’s future
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...
10 steps to product title optimization perfection
Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however,...
Managing Active Inventory for Multiple Online Marketplaces
Years ago, one sure sign of a brand’s success was seeing its products featured on the shelves of an ever-growing number of retailers and department stores. Today it’s being able to find a brand while browsing the online marketplace of your choice – and trusting that...
Amazon Product Feed Optimization: 10 Reasons to Start Now
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time you should start looking at your big-ticket items and consider how best to promote them. It’s when you develop ad campaigns with creative visuals that showcase your most...
Using visual search show your brand at its best to shoppers
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling becomes more...
Why MACH Architecture offers Greater eCommerce Flexibility
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods that they would have to wear for the rest of their lives. Styles change, personal preferences evolve and some clothing and accessories wear out and need to be replaced....
Use TikTok Product Feeds for Stronger eCommerce
There may be a lot of dancing, lip-syncing, and comedic skits when you scroll through your feed, but don’t be fooled: selling on TikTok is serious business, especially when you’re ready to showcase your products to its vast global audience. In its 2023 What’s Next...
Online marketplaces USA: Expand Your eCommerce Sales
When your business is primarily focused on physical stores, you might have locations with top addresses such as “New York, NY” or “Miami, Fla.” As more brands discover the critical importance of eCommerce as a sales channel, however, the most viable location might...
What You Don’t Know About Amazon FBA Inventory Management
With Amazon's ever-expanding global network, encompassing over 400 fulfillment centers, 150 sortation centers, and 1,000 delivery stations worldwide, the capabilities and advantages of its FBA platform continue to grow. If your company uses Amazon FBA Inventory...
How to win more customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent's moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...