How Data Feed Management enhances your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense too. It should be easy for consumers to find the products they covet. They also want an easy way to discover the best deals. For the brands, meanwhile, an easier approach to...
Google Product Categories: Here’s Why You Should Care
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
6 Quick Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
Build Your Brand & Drive Sales with Google Merchant Promotions
In the world of online shopping, even the smallest promotion can give your products an edge. This edge becomes even more critical as Black Friday approaches and brands compete for the attention of deal-seeking customers. If you’re looking for a way to differentiate...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
Product Catalog Optimization For Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
Local Online Marketing: How Big Brands Respond to Local Competitors
When you’re visiting a new city for the first time and want to find the best restaurants, galleries, and shops, experienced travelers know what to do: ask a local. As long-time residents, the locals have learned how to spot amenities and attractions that reflect a...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce search engine from previous years. It's almost like the back-to-school season, but instead of buying pens and binders, your customers are looking for clothing, books,...
3 Tips to Turn YouTube Video Ads into a Virtual Storefront
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective -- seeing is believing. As...