How Brands Can Win During Non-Traditional eCommerce Peak Periods
Successful retailers have learned to keep Black Friday and Cyber Monday top of mind, even when they are more than six months away. The same goes for traditional holidays like Christmas and Mother’s Day. These are moments when traffic to product pages surge and “add to...
Highstreet.io partners with Webtmize to power feed management for North American eCommerce brands
Highstreet.io partners with Webtmize to power feed management for North American eCommerce brands We’re proud to announce our exclusive partnership with Webtmize, a leading Canadian performance marketing agency, to bring scalable and automated product feed management...
Retargeting vs. Remarketing: The Step-by-step Guide to Boosting Conversions
In the finest retail stores, experienced associates know the perfect moment to approach shoppers with assistance or advice. The same is true at a gourmet restaurant, where waitstaff bring the dessert menu just as diners finish their main course. Brands that can find a...
Image Management in eCommerce: What brands need to know
When a customer sees a product on your website and thinks, “It’s gorgeous,” that’s usually a sign they’re going to make a purchase. The same goes if words like “stylish,” “beautiful” or even “luxury” come to mind. The primary way people get a sense of your product’s...
Affiliate marketing: Tips and strategies to grow
Growing brands are always hungry for new ways to reach potential customers. Beyond traditional advertising, for example, they know that their audiences often have favorite bloggers, YouTubers or other content creators they trust to inspire their next purchase. If...
The Best eCommerce Generative AI Prompts for Product Feed Optimization
Even the most successful novelists and poets occasionally suffer from what’s called writer’s block, when they can’t come up with the right words to tell their story. When you’re trying to sell products online, however, a lack of inspiration or an inability to write...
How Live Shopping eCommerce is Revolutionizing Retail
The time has come: you log on via a smartphone or PC and are immediately greeted by one of your favorite influencers. They’re standing in front of a table filled with earrings, necklaces and other accessories, and behind them is a rack of designer jackets that would...
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that somehow makes it irresistible to click through and add the product to your shopping cart. Creating product titles at that level can seem like a mysterious process, or a...
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...