Affiliate marketing: Tips and strategies to grow
Growing brands are always hungry for new ways to reach potential customers. Beyond traditional advertising, for example, they know that their audiences often have favorite bloggers, YouTubers or other content creators they trust to inspire their next purchase. If...
The Best eCommerce Generative AI Prompts for Product Feed Optimization
Even the most successful novelists and poets occasionally suffer from what’s called writer’s block, when they can’t come up with the right words to tell their story. When you’re trying to sell products online, however, a lack of inspiration or an inability to write...
How Live Shopping eCommerce is Revolutionizing Retail
The time has come: you log on via a smartphone or PC and are immediately greeted by one of your favorite influencers. They’re standing in front of a table filled with earrings, necklaces and other accessories, and behind them is a rack of designer jackets that would...
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that somehow makes it irresistible to click through and add the product to your shopping cart. Creating product titles at that level can seem like a mysterious process, or a...
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
Asos vs Zalando: Which one to choose and why
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
Secrets of Selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
eCommerce trends that will define retail marketing’s future
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...