How To Harness the Power Of Local Text Ads And Local Inventory Ads In The Emerging ‘Neighbourhood Economy’
Ask your customers how often they enjoy waiting in line at a physical store and the most likely answer is ”Never.” The same is probably true if you ask them what it feels like to be put on hold when they call in to ask basic questions, such as whether the product...
Benefits of Facebook Shops For Global Brands & Retailers. Reach buyers where they already are.
Billions of people use social networking sites like Facebook and Instagram to connect with friends & family, According to Business of Apps, Instagram has grown from 1 billion users in 2018 to 1.41 in 2021 and Facebook has grown from 2.23 billion to 2.9 billion...
Image Requirements for Google Shopping & Facebook for Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s images requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
Attract Local Customers with a Merchant-Hosted Local Storefront (MHLSF)
The competition is fierce when it comes to attracting local customers to brick and mortar stores, especially when more shoppers are starting their research online. Studies have shown that the vast majority of people (around 97%) find out about local businesses on the...
How to Use Ecommerce Analytics Data to Optimize Your Shopping Campaigns
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your Google Shopping feeds and Google Ads. However, despite everything these platforms can do, there is one fatal flaw with relying only on these two platforms to...
ECommerce Sellers: Top US Marketplaces to Expand your eCommerce Sales
In the age of convenience, it’s no wonder why online marketplaces are continuing to grow as the preferred shopping option for customers. In fact, in 2020 alone, the world’s top online marketplaces garnered an astonishing $2.67 trillion in sales. As a retailer or...
Enhanced Product Data Feed Solutions: Provide a New Omnichannel Experience for your Customers
eCommerce is changing and the challenges you had two years ago are different from what they are today. The focus used to be on your physical stores, then your ecommerce site and recently it was marketing your products online on multiple platforms. What now? The...
What You’re Missing to Run Successful Local Product Listing Ads
Calling all marketers that want to increase in-store sales! If you’re not using Local Product Listing ads, otherwise known as Local Inventory Ads (LIAs), to promote items online you’re missing out on a valuable way to connect with local customers actively seeking your...
How Google Local Inventory Ads (LIAs) Work
Find out how Google Local Inventory Ads (LIAs) work in 2021. This online advertising option has evolved and is now available to marketers around the globe since its launch in 2014. New Google LIA features have further improved a customer’s in-store path to purchase...
When is the Right Time to Integrate With Mirakl?
An omnichannel strategy isn't optional in today's competitive eCommerce landscape. That's why leading eCommerce companies need to explore every marketplace available to them. So, what's all the buzz when it comes to Mirakl? Mirakl is the only marketplace SaaS platform...