![Voice search optimization 101 for brands](https://highstreet.io/wp-content/uploads/2024/06/Voice-search-optimization-101-for-brands-1080x675.jpg)
Voice search optimization 101 for brands
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
![Asos vs Zalando: Which one to choose and why](https://highstreet.io/wp-content/uploads/2024/05/asos-vs-zalando-1080x675.jpg)
Asos vs Zalando: Which one to choose and why
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
![Secrets of selling on a Luxury Fashion Marketplace](https://highstreet.io/wp-content/uploads/2024/05/fashion-luxury-marketplace-1-1080x675.jpg)
Secrets of selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
![Dropshipping Guide: How to sell online anywhere, anytime](https://highstreet.io/wp-content/uploads/2024/02/Dropshipping-What-is-it-and-how-to-get-started-1080x675.jpg)
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
![eCommerce trends that will define retail marketing’s future](https://highstreet.io/wp-content/uploads/2023/11/eCommerce-trends-blog-1080x675.jpg)
eCommerce trends that will define retail marketing’s future
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...
![10 steps to product title optimization perfection](https://highstreet.io/wp-content/uploads/2023/11/10-steps-to-product-1080x675.png)
10 steps to product title optimization perfection
Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however,...
![Managing Active Inventory for multiple online marketplaces](https://highstreet.io/wp-content/uploads/2023/10/Marketplace-Integration-2-1080x675.jpg)
Managing Active Inventory for multiple online marketplaces
Years ago, one sure sign of a brand’s success was its products being featured on the shelves of an ever-growing number of retailers and department stores. Today, success is about finding a brand while browsing the online marketplace of your choice – and trusting that...
![Amazon Product Feed Optimization: 10 reasons to start now](https://highstreet.io/wp-content/uploads/2023/10/Amazon-Product-Feed-Optimization-1080x675.jpg)
Amazon Product Feed Optimization: 10 reasons to start now
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time you should start looking at your big-ticket items and consider how best to promote them. It’s when you develop ad campaigns with creative visuals that showcase your most...
![Using visual search show your brand at its best to shoppers](https://highstreet.io/wp-content/uploads/2023/08/Using-visual-search-show-your-brand-1080x675.jpg)
Using visual search show your brand at its best to shoppers
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
![Why MACH Architecture offers Greater eCommerce Flexibility](https://highstreet.io/wp-content/uploads/2023/07/MACH-1080x675.jpg)
Why MACH Architecture offers Greater eCommerce Flexibility
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods that they would have to wear for the rest of their lives. Styles change, personal preferences evolve and some clothing and accessories wear out and need to be replaced....