by Highstreet.io | Nov 8, 2022 | Google
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
by Highstreet.io | Oct 13, 2022 | Google
In the world of online shopping, even the smallest promotion can give your products an edge. This edge becomes even more critical as Black Friday approaches and brands compete for the attention of deal-seeking customers. If you’re looking for a way to differentiate...
by Highstreet.io | Jun 1, 2022 | Google
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
by Highstreet.io | Oct 25, 2021 | Google
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
by Highstreet.io | May 17, 2021 | Data Feeds, Google
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...
by Highstreet.io | Jan 2, 2021 | Google
For consumers, Google’s trademark search engine has become the most effective means of finding everything from luxury fashion to details about the weather outside. For retailers, Google Shopping Actions can be just as powerful in the ongoing search for new customers....
