by Highstreet.io | Dec 20, 2023 | Google
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
by Highstreet.io | Nov 8, 2022 | Google
Google Product Categories: Here’s Why You Should Care In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping...
by Highstreet.io | Oct 13, 2022 | Google
In the world of online shopping,the slightest promotional advantage can elevate your products. This edge becomes increasingly pivotal as Black Friday approaches with brands vying for the attention of bargain-hunting customers.If you’re looking for a way to distinguish...
by Highstreet.io | Jun 1, 2022 | Google
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
by Highstreet.io | Oct 25, 2021 | Google
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
by Highstreet.io | May 17, 2021 | Data Feeds, Google
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...