by Highstreet.io | Mar 20, 2025 | Google
Your customers are looking for you, whether they’re familiar with your brand or not. That’s because most consumers begin their online shopping journey in a quest for a particular product or category. Investing in a Google product listing ad (Google PLA) makes that...
by Highstreet.io | Dec 4, 2024 | Google
Long ago, consumers would have to flip through huge print directories to look for businesses that might offer the products and services they wanted. Using a search engine is not only faster and easier, but provides so much more than a name and phone number. Businesses...
by Helen Guardalben | Jun 25, 2024 | Google, Trends & Insights
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
by Highstreet.io | Mar 25, 2024 | Google
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
by Highstreet.io | Dec 20, 2023 | Google
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
by Highstreet.io | Nov 8, 2022 | Google
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
