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Google Shopping Actions: What Retailers Need To Know

Google Shopping Actions: What Retailers Need To Know

For consumers, Google’s trademark search engine has become the most effective means of finding everything from luxury fashion to details about the weather outside. For retailers, Google Shopping Actions can be just as powerful in the ongoing search for new customers....
Important MPN & GTIN Google Shopping Rule Changes

Important MPN & GTIN Google Shopping Rule Changes

In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed used to mean mass product disapprovals in your Google Merchant Center (GMC) account. The rules around these Unique Product Identifiers in GMC have changed. Find out which countries...