by Highstreet.io | Nov 8, 2022 | Google
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
by Highstreet.io | Oct 13, 2022 | Google
In the world of online shopping, even the smallest promotion can give your products an edge. This edge becomes even more critical as Black Friday approaches and brands compete for the attention of deal-seeking customers. If you’re looking for a way to differentiate...
by Highstreet.io | Jun 1, 2022 | Google
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
by Highstreet.io | Nov 10, 2021 | Marketing Channels
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
by Highstreet.io | Oct 25, 2021 | Google
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
