by Highstreet.io | Aug 31, 2023 | Trends & Insights
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling becomes more...
by Highstreet.io | May 10, 2023 | Trends & Insights
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent’s moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...
by Highstreet.io | Feb 14, 2023 | Trends & Insights
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
by Highstreet.io | Feb 24, 2022 | Trends & Insights
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they don’t just need to trust that the prices are accurate or that their purchases will arrive on schedule. They also need to trust that their personal information — including...
by Highstreet.io | Feb 2, 2022 | Trends & Insights
If 2020 was the year fashion and other retailers struggled through massive disruption to keep their operations going, 2021 was the year the industry charted a more strategic course using online digital advertising to promote their eCommerce offerings through digital...
by Highstreet.io | Oct 5, 2021 | Trends & Insights
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this: Customers want what they want, when they want it, from wherever they are. This may sound straightforward enough, but if you break that rule down into its three core...
