by Highstreet.io | Nov 8, 2022 | Google
Google Product Categories: Here’s Why You Should Care In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping...
by Highstreet.io | Oct 13, 2022 | Google
In the world of online shopping,the slightest promotional advantage can elevate your products. This edge becomes increasingly pivotal as Black Friday approaches with brands vying for the attention of bargain-hunting customers.If you’re looking for a way to distinguish...
by Highstreet.io | Jun 1, 2022 | Google
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
by Highstreet.io | May 17, 2021 | Data Feeds, Google
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...
by Highstreet.io | Jan 29, 2021 | Highstreet.io News
Like many brands and their agency partners, The North Face and PHD Media, continually strive to get a better ROI from their product listing campaigns. This goal may seem obvious but when it comes to adopting new approaches to optimizing performance, the truth is it’s...