by Highstreet.io | May 10, 2023 | Trends & Insights
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent’s moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...
by Highstreet.io | Mar 28, 2023 | Marketplaces
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon marketplace. Not having one is like planning a road trip without knowing the best route to your destination. A proper pricing strategy can help you increase sales, improve...
by Highstreet.io | Feb 23, 2023 | Highstreet.io News
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a market already consolidated but that had not yet expressed all its potential. Brands of all types and sectors have begun to decline their online catalogs, not infrequently...
by Highstreet.io | Feb 14, 2023 | Trends & Insights
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
by Highstreet.io | Aug 31, 2022 | Marketing Channels
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...