eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
Build Your Brand & Drive Sales with Google Merchant Promotions
In the world of online shopping, even the smallest promotion can give your products an edge. This...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to...
Ecommerce Trends & Insights
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep...
Google Shopping Actions: What Retailers Need To Know
For consumers, Google’s trademark search engine has become the most effective means of finding...
GTIN Code: Why eCommerce Merchants Should Care
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing...
Shopping Channels
3 Tips to Turn YouTube Video Ads into a Virtual Storefront
Successful brands are constantly trying to find the best way to build trust and credibility with...
Local Inventory Ads: Turn Online Browsers Into In-Store Shoppers
Whether you're searching for the latest fashion trends, your favorite pair of running shoes, or...
Fix Google Price Mismatch for Effective Google Shopping Ads
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited...
Online Marketplaces
Facebook Instagram Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends...
Top US Online Marketplaces to Expand Your eCommerce Sales
In the age of convenience, e-commerce marketplaces are continuing to grow as the preferred...
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows...
Product Data Feeds
Performance Marketing: Your Path To Higher Conversions
The old adage “You get what you pay for” may be true when you buy an expensive pair of shoes that...
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate...
Harness the Power Of Google Local Inventory Ads
Ask your customers how often they enjoy waiting in line at a physical store and the most likely...
Highstreet.io News
Interview | Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from...
How The North Face Gained a Higher Average Order Value
Like many brands and their agency partners, The North Face and PHD Media, continually strive to...
Salesforce Commerce Cloud Integration with Highstreet.io
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world....
All Blogs
Google Product Categories: Here’s Why You Should Care
In the ultra-competitive world of Google Shopping advertising, certain elements of your product...
Ecommerce Trends & Insights
Local Online Marketing: How Big Brands Respond to Local Competitors
When you’re visiting a new city for the first time and want to find the best restaurants,...
Shopping Channels
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Online Marketplaces
Inventory Management Tools for Multichannel Ecommerce: What’s the Value?
In the story of every successful eCommerce business, its inventory management tool is always the...
Product Data Feeds
Build Your Brand & Drive Sales with Google Merchant Promotions
In the world of online shopping, even the smallest promotion can give your products an edge. This...
Highstreet.io News
Ecommerce Marketplace Integration: Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses...