eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
Performance Marketing: Your Path To Higher Conversions
The old adage “You get what you pay for” may be true when you buy an expensive pair of shoes that...
Reasons Why You Should Start Selling On TikTok
Adopting a new marketing channel that boosts sales and brand awareness with your target audience...
Why Marketing And AI Make Commerce Cloud Even Stronger
When someone clicks “add to cart” on an e-commerce site, they’re not simply pressing a button....
Ecommerce Trends & Insights
GTINs: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant currently marketing products online, the GTIN issue is one you’re...
Struggling to Manage Multiple Google My Business Listings?
Are you finding it time-consuming to manage multiple Google My Business listings for all of your...
Google Shopping Ends Support for Magento, Prestashop and BigCommerce
Google is forever updating its processes and procedures and the latest update is affecting...
Shopping Channels
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that...
Facebook & Google Ads Image Requirements for Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image...
Merchant-Hosted Local Storefront: Attract More Local Customers
When it comes to attracting local customers to brick-and-mortar stores, the competition is fierce....
Online Marketplaces
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows...
When is the Right Time to Integrate With Mirakl?
An omnichannel strategy isn’t optional in today’s competitive eCommerce landscape. That’s why...
Ecommerce Marketplace Integration: an Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses...
Product Data Feeds
Harness the Power Of Google Local Inventory Ads
Ask your customers how often they enjoy waiting in line at a physical store and the most likely...
Merchant-Hosted Local Storefront: Attract More Local Customers
When it comes to attracting local customers to brick-and-mortar stores, the competition is fierce....
How Google Analytics Can Help Optimize Your Shopping Campaigns
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on...
Highstreet.io News
Interview | Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from...
How The North Face Gained a Higher Average Order Value
Like many brands and their agency partners, The North Face and PHD Media, continually strive to...
Salesforce Commerce Cloud Integration with Highstreet.io
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world....
All Blogs
Multi-Marketplace Integration Guide: Manage Orders Anywhere
Offering eCommerce on your site is sort of like hosting a party in your home, filled with people...
Ecommerce Trends & Insights
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep...
Shopping Channels
Fix Google Price Mismatch for Effective Google Shopping Ads
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited...
Online Marketplaces
Facebook Instagram Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends...
Product Data Feeds
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate...
Highstreet.io News
Ecommerce Marketplace Integration: an Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses...