eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads,...
SaaS Integration Platforms: A Primer For Growing Brands
When the most fashionable consumers go shopping, they’re not always looking at clothing and...
Why Local Inventory Ads are a Must-Do For Marketers in 2023
Setting the right marketing objectives is a critical part of positioning your company for success...
Trends & Insights
Privacy By Design: The E-commerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they...
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep...
The New Omnichannel Experience Retailers Must Master
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this:...
Marketing Channels
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to...
Product Catalog Optimization For Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was...
Performance Based Marketing: Your Path To Higher Conversions
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that...
Marketplaces
Inventory Management Tools for Multichannel Ecommerce: What’s the Value?
In the story of every successful eCommerce business, its inventory management tool is always the...
Multi-Marketplace Integration Guide: Manage Orders Anywhere
Offering eCommerce on your site is sort of like hosting a party in your home, filled with people...
Facebook Instagram Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends...
Data Feeds
How to Create an eCommerce Linkshare Rakuten Product Feed To Increase Sales
How important is structured data when it comes to your Rakuten Linkshare product feed? As it turns...
How to Create a Product Data Feed
If you are an eCommerce retailer wanting to maximize your online exposure through increased...
How to Create a Google Local Inventory Feed
Having challenges converting your customer’s online searches to in-store purchases? Find out how...
Highstreet.io News
Interview| eCommerce Performance: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from...
How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report
Like many brands and their agency partners, The North Face and PHD Media, continually strive to...
Salesforce Commerce Cloud Integration with Highstreet.io
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world....
All Blogs
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Ecommerce Trends & Insights
6 Quick Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Shopping Channels
6 Quick Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Online Marketplaces
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Product Data Feeds
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different...
Highstreet.io News
How Highstreet.io Protects Users with AWS Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship...