Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.Product Catalog Optimization for Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
Local Online Marketing: How Big Brands Respond to Local Competitors
When you’re visiting a new city for the first time and want to find the best restaurants, galleries, and shops, experienced travelers know what to do: ask a local. As long-time residents, the locals have learned how to spot amenities and attractions that reflect a...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce search engine from previous years. It's almost like the back-to-school season, but instead of buying pens and binders, your customers are looking for clothing, books,...
3 Tips to turn YouTube Video Ads into a virtual storefront
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective -- seeing is believing. As...
Inventory Management Tools for Multichannel Ecommerce: What’s the Value?
In the story of every successful eCommerce business, its inventory management tool is always the unsung hero. That’s as it should be. When you’re running a luxury brand, you need to keep your customer focused on the digital experience they see, and of course the...
Local Online Advertising: Turn Online Browsers Into In-Store Shoppers
Whether you're searching for the latest fashion trends, your favorite pair of running shoes, or simply looking to buy yourself that bag you’ve always wanted, it all comes down to researching online. And what if the product you were looking for was available at a...
Multi-Marketplace Integration Guide: Manage Orders Anywhere
Offering eCommerce on your site is sort of like hosting a party in your home, filled with people you know and some guests you welcome in for the first time. Extending your eCommerce capabilities through marketplace integration, on the other hand, is like attending a...
Fix Google Price Mismatch for Effective Google Shopping Ads
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
Performance Based Marketing: Your Path To Higher Conversions
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
Reasons you should start selling On TikTok
Adopting a new marketing channel that boosts sales and brand awareness with your target audience isn’t easy. With so many social commerce platforms like Facebook, Instagram, Pinterest, and Snapchat to choose from, the options are endless. So why would you start...
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Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Canada
Toronto, ON, M5H 4C7