Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report
Like many brands and their agency partners, The North Face and PHD Media, continually strive to get a better ROI from their product listing campaigns. This goal may seem obvious but when it comes to adopting new approaches to optimizing performance, the truth is it’s...
Google Shopping Actions: What Retailers Need To Know
For consumers, Google’s trademark search engine has become the most effective means of finding everything from luxury fashion to details about the weather outside. For retailers, Google Shopping Actions can be just as powerful in the ongoing search for new customers....
Zalando Marketplace: Maximize Your Product Visibility Across Europe
Zalando started its eCommerce journey like a lot of other brands: with a recognition that the Internet offered unprecedented reach to fashion-conscious consumers around the world. The difference is that thanks to Zalando marketplace, the company is building upon its...
What Sellers Need to Know About Amazon Product Listing Ads
Expanding the reach of your products to the Amazon marketplace using Amazon product listing ads can significantly boost your sales. Nevertheless, there are many details to consider, especially when it comes to selling products in multiple countries. Amazon has its...
How to Create an eCommerce Linkshare Rakuten Product Feed To Increase Sales
How important is structured data when it comes to your Rakuten Linkshare product feed? As it turns out, it can significantly impact your sales. Ecommerce product data feeds are a form of marketing automation that affiliate marketing channels use to categorize and...
GTIN Code: Why eCommerce Merchants Should Care
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing with the GTIN issue. Most brands understand that including GTINs within their product data feed is beneficial to increase the accuracy of their product listing...
Tips to Easily Manage Multiple Google Business Listings
Are you finding it time-consuming to manage multiple Google My Business listings for all of your store locations? Discover why your Google My Business information should always be up-to-date and learn how to update multiple store listings at once to allow people to...
Salesforce Commerce Cloud Integration with Highstreet.io
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world. We’ve seen this trend with our clients firsthand over the last year. That's why we developed a Salesforce marketplace cartridge that synchronizes product data from SFCC...
How to Create a Product Data Feed
If you are an eCommerce retailer wanting to maximize your online exposure through increased product visibility, this article will take you through the process step by step. If there is a certain topic you are interested in please click on the link and you can skip to...
Important MPN & GTIN Google Shopping Rule Changes
In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed used to mean mass product disapprovals in your Google Merchant Center (GMC) account. The rules around these Unique Product Identifiers in GMC have changed. Find out which countries...
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