Expanding the reach of your products to the Amazon marketplace using Amazon product listing ads can significantly boost your sales.

Nevertheless, there are many details to consider, especially when it comes to selling products in multiple countries. Amazon has its product listing structure and a more complex list of API requirements than other marketing channels you may be used to.

Keep reading to find out what you need to know about Amazon Product Listing Ads and how to leverage this marketplace to grow your business

What is an Amazon Selling Partner API?

An Amazon Selling Partner API follows its structure and requires recommended data for each product that, if done correctly, can significantly increase your product’s rankings and listings.

Included in this API is a list of your stock and each item’s attributes, including:

  • Product title
  • Product image
  • Product I.D.
  • Product feed type

Additional specific product characteristics are also required, such as:

  • Product size
  • Brand name
  • Country of origin

How to Integrate Your Products on Amazon

It’s time to build your Amazon product listing ads. Check out the various product inventory file templates available. Then download the appropriate inventory file template to add your product data.

Here’s what Amazon suggests on what to do before adding product data to your inventory file:

  • Choose the appropriate inventory file template for your products. You can generate customized inventory templates specific to the type of products you sell. You can also list information for different types of products in one template.
    For more information, see Create your inventory file template.
  • Find the product data for the required fields in your inventory file template. You can check the Data Definitions tab in the template for accepted values.
  • Update the recommended and optional fields with product data.
    See Improve product details to find tips on how to increase the visibility of your listings.
  • Evaluate the quality of your product images for better listings.
    See Improve product details for more information about the importance of quality images.
  • Optimize your listings with the right search terms for your products.
    See Optimize listings for search for tips to optimize these terms.

Requirements For Amazon Data Feeds To Sell Globally

To start selling on Amazon, you need to first register through Amazon Seller Central. Once you’ve been given a seller ID, you need to add product titles and descriptions that include each item’s ASIN number.
You will also need an Amazon Marketplace ID, which may include the country.

Here are some Amazon Marketplace Country Code examples:

North America Region: 

  • Brazil: BR
  • Canada: CA
  • Mexico: MX
  • United States: US

Europe Region:

  • United Arab Emirates: AE
  • Germany: DE
  • Egypt: EG
  • Spain: ES
  • France: FR
  • UK: GB
  • India: IN
  • Italy: IT
  • Netherlands: NL
  • Saudi Arabia: SA
  • Sweden: SE
  • Turkey: TR

Far East Region:

  • Singapore: SG
  • Australia: AU
  • Japan: JP

If Amazon is managing your product inventory, then your Amazon data feed requires a fulfillment by Amazon (FBA) flag.

Requesting missing ASINs from Amazon can be a time-consuming project but it’s necessary to create a complete product feed for the Amazon Marketplace

How to Use a Third-Party Amazon Order Management Software to Synchronize Orders

Full transparency means full control, and Amazon’s ‘Manage Orders’ tool is where you get a full view of your product orders.
Through this tool, you can fill a customer order, as well as update your seller information.
While having multiple orders can be a good indication that you’re succeeding, it can get a bit difficult to manage. This is where a Third-party Amazon Order Management Solution comes in handy, making the entire process efficient and smooth.

When a buyer orders a product, Amazon will either accept it or decline it. From the seller’s side, there are more details to consider.
The process of managing orders, invoices, and billing can be labor-intensive, and usually this is where many sellers with large inventories get overwhelmed.
An experienced Amazon marketplace integrator like Highstreet.io can help to automate this process.

The platform helps you:

  • Decrease the amount of manual work related to invoicing uploading and billing, once an invoice is created
  • Allow for a safe and seamless shipment process

Here’s how it works:

  1. Highstreet.io will receive a “new order” in the platform’s system, sent from Amazon upon their acceptance of an order.
  2. “New orders” are then sent through our platform to the merchant, who will also accept or reject any order.
  3. If the merchant accepts the order, then the order is subsequently fulfilled by the merchant.
  4. The customer’s shipment information is sent to Highstreet.io and our platform also stores all order information including FBA flags

Highstreet.io automatically uploads the invoice data to Amazon Marketplace and downloads the Amazon VIDR (Order Billing) report by using the platform API Endpoint.

Ready to integrate your products on  Amazon? Book a consultation today.