Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep their operations going, 2021 was the year the industry charted a more strategic course using online digital advertising to promote their eCommerce offerings through digital...
Harness the Power Of Google LIA
Ask your customers how often they enjoy waiting in line at a physical store and the most likely answer is ”Never.” The same is probably true if you ask them what it feels like to be put on hold when they call in to ask basic questions, such as whether the product...
Facebook Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends & family, According to Business of Apps, Instagram has grown from 1 billion users in 2018 to 1.41 in 2021 and Facebook has grown from 2.23 billion to 2.9 billion...
How Salesforce Commerce Cloud Integration Transforms Online Sales
Less than two years ago, scaling e-commerce capabilities represented a growth opportunity for fashion brands and other retailers. Today, it’s critical to their long-term survival. Even as economies gradually reopen and COVID-19 is contained, the pandemic forced a...
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that all European affiliate networks are right for your business. There are specialized networks that only serve Europe and others that are global with local affiliate...
Google Shopping Image Requirements & Optimization Tips For Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
Merchant-Hosted Local Storefront: Attract More Local Customers
When it comes to attracting local customers to brick-and-mortar stores, the competition is fierce. Especially when more shoppers are starting their research online. Studies have shown that the vast majority of people (around 97%) find out about local businesses on the...
How to Optimize Your Google Shopping Campaigns with Analytics
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
The New Omnichannel Experience Retailers Must Master
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this: Customers want what they want, when they want it, from wherever they are. This may sound straightforward enough, but if you break that rule down into its three core...
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows you to reach your audience where they spend most of their time, enabling them to purchase products directly through their social network of choice.In other words, it...
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