Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Multi-Marketplace Integration Guide: Manage Orders Anywhere
Offering eCommerce on your site is sort of like hosting a party in your home, filled with people you know and some guests you welcome in for the first time. Extending your eCommerce capabilities through marketplace integration, on the other hand, is like attending a...
Fix Google Price Mismatch for Effective Google Shopping Ads
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
Performance Based Marketing: Your Path To Higher Conversions
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
Reasons you should start selling On TikTok
Adopting a new marketing channel that boosts sales and brand awareness with your target audience isn’t easy. With so many social commerce platforms like Facebook, Instagram, Pinterest, and Snapchat to choose from, the options are endless. So why would you start...
Why Marketing And AI Make Commerce Cloud Even Stronger
When someone clicks “add to cart” on an e-commerce site, they’re not simply pressing a button. They’re continuing an important conversation they have been having with a brand. It begins when the customer is drawn to the brand through its marketing efforts —...
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate marketing? In 2022, the competition is fierce for fashion brands and retailers to get their products seen online. We see U.S. affiliate marketing spending approaching 8.2...
Kipcast joins GN Techonomy to Strengthen its Offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative technology services. We are incredibly pleased to announce that GN Techonomy and Kipcast have joined forces to become a new key player in the eCommerce integration business...
Privacy By Design: The eCommerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they don’t just need to trust that the prices are accurate or that their purchases will arrive on schedule. They also need to trust that their personal information — including...
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep their operations going, 2021 was the year the industry charted a more strategic course using online digital advertising to promote their eCommerce offerings through digital...
Harness the Power Of Google LIA
Ask your customers how often they enjoy waiting in line at a physical store and the most likely answer is ”Never.” The same is probably true if you ask them what it feels like to be put on hold when they call in to ask basic questions, such as whether the product...
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