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Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
Drive More Sales with Google Merchant Promotions
In the world of online shopping,the slightest promotional advantage can elevate your products. This edge becomes increasingly pivotal as Black Friday approaches with brands vying for the attention of bargain-hunting customers.If you’re looking for a way to distinguish...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
Product Catalog Optimization for Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
Local Online Marketing: How Big Brands Respond to Local Competitors
When you’re visiting a new city for the first time and want to find the best restaurants, galleries, and shops, experienced travelers know what to do: ask a local. As long-time residents, the locals have learned how to spot amenities and attractions that reflect a...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce search engine from previous years. It's almost like the back-to-school season, but instead of buying pens and binders, your customers are looking for clothing, books,...
3 Tips to turn YouTube Video Ads into a virtual storefront
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective -- seeing is believing. As...
Inventory Management Tools for Multichannel Ecommerce: What’s the Value?
In the story of every successful eCommerce business, its inventory management tool is always the unsung hero. That’s as it should be. When you’re running a luxury brand, you need to keep your customer focused on the digital experience they see, and of course the...
Local Online Advertising: Turn Online Browsers Into In-Store Shoppers
Whether you're searching for the latest fashion trends, your favorite pair of running shoes, or simply looking to buy yourself that bag you’ve always wanted, it all comes down to researching online. And what if the product you were looking for was available at a...
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