Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
What You’re Missing to Run Successful Local Inventory Ad Campaigns
Calling all marketers that want to increase in-store sales! Have you tried using Local Inventory Ad Campaigns?LIAs helps you to better promote your products online and gives you a valuable way to connect with local customers actively seeking your products. Available...
How Google Local Inventory Ads Work
Online Advertising has evolved and marketers around the globe are facing many challenges when it comes to promoting products online and offline. Things like targeting the right audience and driving relevant traffic to your website as well as to your store can...
Mirakl Marketplace Integration Guide For Growing Brands
When someone says they’ve experienced a miracle, it means they believe an unusual event was caused by supernatural forces. When a consumer or business-to-business brand experiences Mirakl marketplace integration, on the other hand, they quickly come to believe in the...
Ecommerce Marketplace Integration: Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses Highstreet.io’s platform and managed service to simplify its integration with major marketplaces, such as eBay and Amazon, and Rakuten. The strategic advantages of a truly...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
How to add products to Instagram Shop & get more sales
Instagram’s newest eCommerce feature – Instagram Shop- makes it easier for customers to purchase products from your store. With more than 2.3 billion active users using Instagram every month, the platform allows you to showcase your products in front of potential...
Multiple Online Marketplaces Onboarding Done Effectively
When it comes to standing out in the eCommerce world, waiting too long to properly onboard with online marketplaces can quickly put you behind the competition and significantly hinder your business’s ability to scale. Integrating with multiple marketplaces can take...
Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising, retargeting, vertical and niche marketplaces. This year’s word to watch for is “omnichannel” and the role of data quality is essential to optimize the customer experience both...
Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from The eCommerce B2C Osservatorio of the School of Management Politecnico di Milano report shows a significant growth in online purchases by Italians in 2020: EUR 4.7...
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Italy
Via Spagnole, 2/B
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Canada
Toronto, ON, M5H 4C7