by Highstreet.io | Jan 15, 2018 | Local Ads
Are you a retailer with one or multiple brick-and-mortar locations and an online store? Wondering how you can leverage the advertising tactics you’re using on the web to drive more customers in-store? To drive online demand for in-store purchases, you want to take...
by Highstreet.io | Dec 22, 2016 | Data Feeds
So you’ve invested in a great e-commerce site but are having a hard time attracting customers to increase traffic to your eCommerce website and boost sales? Discover 5 ways you can use product feeds to reach your goals. The following solutions are pay-per-click...
by Highstreet.io | Mar 25, 2016 | Marketing Channels
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
by Highstreet.io | Feb 19, 2015 | Google
Digital marketers have been battling with how to attribute sales to their promotional efforts. As a result, Ad sellers have been feeling the pressure to provide more hard evidence of the success of their ads. Google and Facebook have stepped up to the plate to try to...