Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
How iPaaS Brings it all Together for eCommerce Growth
Every growing eCommerce company reaches a point that might be described as an iPaaS moment of truth. It’s that moment when you see customer expectations changing and you’re forced to look at the technology you have in place to serve them. In many cases, this will...
How to Win More Customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent's moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like Marvel superheroes, while facing increasing workloads and limited resources. If you are one of these superheroes you know that to get ahead of the competition you need to...
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon marketplace. Not having one is like planning a road trip without knowing the best route to your destination. A proper pricing strategy can help you increase sales, improve...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship store, and experienced shoppers know exactly what to expect. Once inside, they’ll find a vast assortment of merchandise carefully selected from some of their favorite...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a market already consolidated but that had not yet expressed all its potential. Brands of all types and sectors have begun to decline their online catalogs, not infrequently...
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
SaaS Integration Platforms: A Primer For Growing Brands
When the most fashionable consumers go shopping, they’re not always looking at clothing and accessories in isolation. They’re thinking in terms of ensembles – whether a jacket will be long enough to match a pair of pants in their wardrobe, or whether some new earrings...
Why Google Shopping Local Inventory Ads are a Must-Do For Marketers
Setting the right marketing objectives is a critical part of positioning your company for success as a new year begins. Ideally, these should be SMART goals – those which are specific, measurable, achievable, relevant, and time-bound. In that sense, enhancing your...
How Highstreet.io Protects Users with Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship store. Those systems contain priceless information about your inventory, your orders, and your product feed that connect to online marketplaces and essential digital...
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Italy
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Canada
Toronto, ON, M5H 4C7