Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
European Comparison Shopping Engines: A Quick Guide
Over the past decade, Comparison Shopping Engines have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site. CSEs provide potential customers with pricing details of similar products, helping them in...
GDPR: Important Facts to Know
Has your office been buzzing with talk about the new General Data Protection Regulation (GDPR)and the effect of this upcoming legislation on your business? Find out GDPR important facts, who it effects, what steps you need to take now to comply and what Highstreet.io...
Why Retailers should use RFID in Local Inventory Marketing
Are you a retailer with one or multiple brick-and-mortar locations and an online store? Wondering how you can leverage the advertising tactics you’re using on the web to drive more customers in-store? To drive online demand for in-store purchases, you want to take...
4 Product Data Feed Solutions to Save Time & Money
With all the talk in eCommerce about structured data, why is it so frustrating to find product data feed solutions that connect product information to multiple platforms in an easy way? Why does it have to be so hard? Product Data Feed Needs What are the hardest tasks...
How To Get Your Products On Olapic
User-generated content transforms your brand into something relatable. It makes it more “human”, thereby leading to increased levels of engagement, improved consumer loyalty, and enhanced general interest in what it is that you offer. A new earned content platform,...
Custom Labels Google Shopping Optimization
Have you been running Google Shopping campaigns with average results? Are you looking to increase campaign efficiency? Try creating Google Shopping Custom Labels that leverage performance metrics from your analytics. Learn how using a product feed tied to analytics...
How to handle Google Merchant Center Disapproved Products
Have you ever physically torn your hair out from dealing with Google Merchant Center (GMC) disapproved or invalid products? Figuring out what the disapprovals mean, why they are happening, and who to talk to can take years off your life. Follow this logical process...
5 Ways to Acquire Customers and Drive Sales with Product Data Feeds
So you've invested in a great e-commerce site but are having a hard time attracting customers to increase traffic to your eCommerce website and boost sales? Discover 5 ways you can use product feeds to reach your goals. The following solutions are pay-per-click (PPC)...
Google Shopping Product Title Optimization: Why care?
Ever had your Google Product Listing Ads not shown up in search or your campaigns suspended because your titles didn't meet Google’s requirements? There are many areas of your Google Shopping feed you can spend time optimizing. The best place to start is with your...
Online Marketplace Model: A new revenue for Digital Magazines
With print advertising revenues falling sharply and magazine and newspaper circulations declining, forward-thinking publishers are seriously considering online marketplaces. By building their proprietary online marketplace, brands can create their stores, synchronize...
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