by Highstreet.io | Nov 21, 2018 | Google
Take advantage of Merchant Promotions in Google Merchant Center (GMC) regularly and especially on peak shopping days like Black Friday. Find out how to enhance your Google Shopping Ads with our guide on how to create Google Merchant promotions. Before you keep reading...
by Highstreet.io | Apr 6, 2017 | Google
Have you been running Google Shopping campaigns with average results? Are you looking to increase campaign efficiency? Try creating Google Shopping Custom Labels that leverage performance metrics from your analytics. Learn how using a product feed tied to analytics...
by Highstreet.io | Mar 13, 2017 | Google
Have you ever physically torn your hair out from dealing with Google Merchant Center (GMC) disapproved or invalid products? Figuring out what the disapprovals mean, why they are happening, and who to talk to can take years off your life. Follow this logical process...
by Highstreet.io | Dec 15, 2016 | Google
Ever had your Google Product Listing Ads not shown up in search or your campaigns suspended because your titles didn’t meet Google’s requirements? There are many areas of your Google Shopping feed you can spend time optimizing. The best place to start is with...
by Highstreet.io | Mar 25, 2016 | Marketing Channels
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
