by Highstreet.io | Mar 11, 2025 | Social Commerce
When people open up Instagram and begin scrolling, they’re quick to tap the “heart” button on posts that show off the latest fashions and swipe through carousels of images featuring new collections. For brands this makes the service a powerful marketing tool. For...
by Highstreet.io | Feb 16, 2025 | Social Commerce, Trends & Insights
The time has come: you log on via a smartphone or PC and are immediately greeted by one of your favorite influencers. They’re standing in front of a table filled with earrings, necklaces and other accessories, and behind them is a rack of designer jackets that would...
by Helen Guardalben | Jul 25, 2024 | Social Commerce
When a consumer “likes” a post you’ve published on social media, it could be an indication they’re interested in the fashion, accessories or other products you’re promoting. A positive comment could suggest affinity with your brand’s style. The ideal response to any...
by Helen Guardalben | Jul 12, 2023 | Data Feeds, Social Commerce
There may be a lot of dancing, lip-syncing, and comedic skits when you scroll through your feed, but don’t be fooled: selling on TikTok is serious business, especially when you’re ready to showcase your products to its vast global audience. In its 2023 What’s Next...
by Highstreet.io | Jul 20, 2022 | Social Commerce
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective — seeing is believing. As...
by Highstreet.io | May 6, 2022 | Social Commerce
Adopting a new marketing channel that boosts sales and brand awareness with your target audience isn’t easy. With so many social commerce platforms like Facebook, Instagram, Pinterest, and Snapchat to choose from, the options are endless. So why would you start...