by Highstreet.io | Sep 15, 2022 | Marketing Channels
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
by Helen Guardalben | Aug 31, 2022 | Data Feeds, Marketing Channels
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
by Helen Guardalben | May 23, 2022 | Marketing Channels
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
by Highstreet.io | Apr 7, 2022 | Marketing Channels
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate marketing? In 2022, the competition is fierce for fashion brands and retailers to get their products seen online. We see U.S. affiliate marketing spending approaching 8.2...
by Highstreet.io | Nov 23, 2021 | Marketing Channels
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that all European affiliate networks are right for your business. There are specialized networks that only serve Europe and others that are global with local affiliate...
by Highstreet.io | Nov 10, 2021 | Marketing Channels
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
