by Helen Guardalben | May 23, 2022 | Marketing Channels
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
by Highstreet.io | Apr 7, 2022 | Marketing Channels
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate marketing? In 2022, the competition is fierce for fashion brands and retailers to get their products seen online. We see U.S. affiliate marketing spending approaching 8.2...
by Highstreet.io | Nov 23, 2021 | Marketing Channels
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that all European affiliate networks are right for your business. There are specialized networks that only serve Europe and others that are global with local affiliate...
by Highstreet.io | Nov 10, 2021 | Marketing Channels
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
by Highstreet.io | Oct 28, 2020 | Data Feeds, Marketing Channels
How important is structured data when it comes to your Rakuten Linkshare product feed? As it turns out, it can significantly impact your sales. Ecommerce product data feeds are a form of marketing automation that affiliate marketing channels use to categorize and...
by Highstreet.io | Oct 8, 2020 | Marketing Channels, Trends & Insights
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing with the GTIN issue. Most brands understand that including GTINs within their product data feed is beneficial to increase the accuracy of their product listing...
