by Highstreet.io | Apr 11, 2018 | Marketing Channels
Over the past decade, Comparison Shopping Engines have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site. CSEs provide potential customers with pricing details of similar products, helping them in...
by Highstreet.io | Jun 9, 2017 | Marketing Channels
User-generated content transforms your brand into something relatable. It makes it more “human”, thereby leading to increased levels of engagement, improved consumer loyalty, and enhanced general interest in what it is that you offer. A new earned content platform,...
by Highstreet.io | Jun 3, 2016 | Marketing Channels
Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with its product specification requirements. If...
by Highstreet.io | Mar 25, 2016 | Marketing Channels
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
