Partner Spotlight: How does Rakuten LinkShare work?
If you sell products online you’ve probably heard of Affiliate Marketing. The Rakuten Affiliate Marketing Network, previously Rakuten LinkShare, is one of Highstreet.io's partners and many clients use this network to better advertise their products.If you’re...
When Should You Use a Full-Service Product Data Management Platform
Advertising products online seem straightforward. Simple enough at first, until you want to achieve more with your shopping campaigns. In this post, you'll discover the key factors to determine when you need to take the next step to a full-service data management...
European Comparison Shopping Engines: A Quick Guide
Over the past decade, Comparison Shopping Engines have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site. CSEs provide potential customers with pricing details of similar products, helping them in...
GDPR: Important Facts to Know
Has your office been buzzing with talk about the new General Data Protection Regulation (GDPR)and the effect of this upcoming legislation on your business? Find out GDPR important facts, who it effects, what steps you need to take now to comply and what Highstreet.io...
4 Product Data Feed Solutions to Save Time & Money
With all the talk in eCommerce about structured data, why is it so frustrating to find product data feed solutions that connect product information to multiple platforms in an easy way? Why does it have to be so hard? Product Data Feed Needs What are the hardest tasks...
How To Get Your Products On Olapic
User-generated content transforms your brand into something relatable. It makes it more “human”, thereby leading to increased levels of engagement, improved consumer loyalty, and enhanced general interest in what it is that you offer. A new earned content platform,...
5 Ways to Acquire Customers and Drive Sales with Product Data Feeds
So you've invested in a great e-commerce site but are having a hard time attracting customers to increase traffic to your eCommerce website and boost sales? Discover 5 ways you can use product feeds to reach your goals. The following solutions are pay-per-click (PPC)...
Online Marketplace Model: A new revenue for Digital Magazines
With print advertising revenues falling sharply and magazine and newspaper circulations declining, forward-thinking publishers are seriously considering online marketplaces. By building their proprietary online marketplace, brands can create their stores, synchronize...
Unieuro chooses Highstreet.io for its product data distribution needs
Unieuro has selected Highstreet.io for its product data distribution needs. Highstreet platform helps update and configure product data feeds that are sent to digital marketing partners, and used for product advertising. In doing so, Unieuro will save significant...
2016 Google Shopping Product Feed Specification Updates eCommerce Merchants Need to Read
Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with its product specification requirements. If...