Verona, Italy – March 12, 2020 Triboo is working with Highstreet.io, a product feed management platform, used by top global brands and retailers to get their products found online and in-store on channels such as Google Bing, Instagram and Facebook.

Triboo, which offers its customers a “one-stop-solution” using a platform tailored to each customer, developed this partnership to allow brands and retailers to expand their omnichannel sales. With the support of Highstreet.io, Triboo can transform and optimize product data in a way that attracts the right audience during their path to purchase.

Brands and retailers selling in foreign markets will benefit from using Highstreet.io’s multimarket product data transformation services. It’s important that both brands and retailers offer accurate pricing and inventory when selling in these markets so customers get a positive experience from the time they first see the product online to their checkout experience.


“The partnership made it possible to optimize operational management, minimizing maintenance activities and giving us the opportunity to concentrate more on the quality of the data, that are necessary to offer our customers a competitive media strategy” – said Marco Da Vinci and Stefano Mannino, Program Manager and Head of Process Quality & Technology of Triboo.


“We have a great partnership where we work as an extension of Triboo to provide their end customer with an exceptional experience to market their products. Highstreet.io aims to help brands and retailers maximize product visibility and expand their reach in the E-Commerce landscape” – said Giovanni Guardalben, Founder of ​​Highstreet.io.

Highstreet.io is a full-service product feed management and marketplace synchronization platform developed by Kipcast srl. They help agencies maximize product visibility for their eCommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces.