by Highstreet.io | Jul 25, 2024 | Social Commerce
When a consumer “likes” a post you’ve published on social media, it could be an indication they’re interested in the fashion, accessories or other products you’re promoting. A positive comment could suggest affinity with your brand’s style. The ideal response to any...
by Highstreet.io | Aug 31, 2023 | Trends & Insights
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
by Highstreet.io | Jul 12, 2023 | Data Feeds, Social Commerce
There may be a lot of dancing, lip-syncing, and comedic skits when you scroll through your feed, but don’t be fooled: selling on TikTok is serious business, especially when you’re ready to showcase your products to its vast global audience. In its 2023 What’s Next...
by Highstreet.io | Sep 27, 2022 | Marketing Channels
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
by Highstreet.io | Jul 20, 2022 | Social Commerce
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective — seeing is believing. As...
