by Highstreet.io | Jul 8, 2025 | Trends & Insights
Successful retailers have learned to keep Black Friday and Cyber Monday top of mind, even when they are more than six months away. The same goes for traditional holidays like Christmas and Mother’s Day. These are moments when traffic to product pages surge and “add to...
by Helen Guardalben | Jul 25, 2024 | Social Commerce
When a consumer “likes” a post you’ve published on social media, it could be an indication they’re interested in the fashion, accessories or other products you’re promoting. A positive comment could suggest affinity with your brand’s style. The ideal response to any...
by Highstreet.io | Aug 31, 2023 | Trends & Insights
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
by Helen Guardalben | Jul 12, 2023 | Data Feeds, Social Commerce
There may be a lot of dancing, lip-syncing, and comedic skits when you scroll through your feed, but don’t be fooled: selling on TikTok is serious business, especially when you’re ready to showcase your products to its vast global audience. In its 2023 What’s Next...
by Highstreet.io | Sep 27, 2022 | Marketing Channels
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
