by Highstreet.io | Nov 8, 2022 | Shopping Channels
In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping ads driving 76.4% of all eCommerce ad spend, Google’s...
by Highstreet.io | Sep 27, 2022 | Shopping Channels
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
by Highstreet.io | Sep 15, 2022 | Shopping Channels
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
by Highstreet.io | Jul 20, 2022 | Shopping Channels
Successful brands are constantly trying to find the best way to build trust and credibility with their target customers. While there are many channels and formats that can work, YouTube ads are proof that – from an eCommerce perspective — seeing is believing. As...
by Highstreet.io | Jun 28, 2022 | Shopping Channels
Whether you’re searching for the latest fashion trends, your favorite pair of running shoes, or simply looking to buy yourself that bag you’ve always wanted, it all comes down to researching online. And what if the product you were looking for was available at a...
by Highstreet.io | Jun 1, 2022 | Shopping Channels
Imagine your disappointment after clicking on a Google Shopping ad for a product you were excited to buy, only to find a different price on the website product page, or even worse, on the checkout page. This is the exact experience Google Shopping aims to prevent. On...
