by Highstreet.io | Sep 1, 2021 | Shopping Channels
Calling all marketers that want to increase in-store sales! If you’re not using Local Product Listing ads, otherwise known as Local Inventory Ads (LIAs), to promote items online you’re missing out on a valuable way to connect with local customers actively seeking your...
by Highstreet.io | Aug 15, 2021 | Shopping Channels
Find out how Google Local Inventory Ads (LIAs) work in 2021. This online advertising option has evolved and is now available to marketers around the globe since its launch in 2014. New Google LIA features have further improved a customer’s in-store path to purchase...
by Highstreet.io | Jul 13, 2021 | Shopping Channels
Instagram’s newest eCommerce feature – Instagram Shop- makes it easier for customers to purchase products from your store. With more than 1 billion people using Instagram every month, you will want to take advantage of Instagram’s shoppable posts and stories...
by Highstreet.io | Jun 30, 2020 | Shopping Channels
Google Shopping Updates to GTINs and MPNs In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed used to mean mass product disapprovals in your Google Merchant Center (GMC) account but the rules around these Unique Product Identifiers...
by Highstreet.io | Oct 8, 2019 | Shopping Channels
Is the set-up of your Facebook Dynamic Product Ads campaigns more work than you thought? You know how to market your products but how do you get the right products to show up in the appropriate ads in the correct location? The most popular question we get from clients...
by Highstreet.io | May 7, 2019 | Shopping Channels
In April 2019, Google Shopping clients were notified of shipping requirement changes for sellers in certain countries. As of July 31st, 2019 the countries listed in this blog post require shipping rates to be provided for their products in Google Shopping. Any missing...
