by Highstreet.io | Nov 10, 2021 | Shopping Channels
When it comes to advertising your products, following Google Shopping and Facebook’s images requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
by Highstreet.io | Oct 28, 2021 | Shopping Channels
The competition is fierce when it comes to attracting local customers to brick and mortar stores, especially when more shoppers are starting their research online. Studies have shown that the vast majority of people (around 97%) find out about local businesses on the...
by Highstreet.io | Oct 25, 2021 | Shopping Channels
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your Google Shopping feeds and Google Ads. However, despite everything these platforms can do, there is one fatal flaw with relying only on these two platforms to...
by Highstreet.io | Sep 1, 2021 | Shopping Channels
Calling all marketers that want to increase in-store sales! If you’re not using Local Product Listing ads, otherwise known as Local Inventory Ads (LIAs), to promote items online you’re missing out on a valuable way to connect with local customers actively seeking your...
by Highstreet.io | Aug 15, 2021 | Shopping Channels
Find out how Google Local Inventory Ads (LIAs) work in 2021. This online advertising option has evolved and is now available to marketers around the globe since its launch in 2014. New Google LIA features have further improved a customer’s in-store path to purchase...
by Highstreet.io | Jul 13, 2021 | Shopping Channels
Instagram’s newest eCommerce feature – Instagram Shop- makes it easier for customers to purchase products from your store. With more than 1 billion people using Instagram every month, you will want to take advantage of Instagram’s shoppable posts and stories...
