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Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Unieuro chooses Highstreet.io for its product data distribution needs
Unieuro has selected Highstreet.io for its product data distribution needs. Highstreet platform helps update and configure product data feeds that are sent to digital marketing partners, and used for product advertising. In doing so, Unieuro will save significant...
2016 Google Shopping Product Feed Specification Updates eCommerce Merchants Need to Read
Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with its product specification requirements. If...
Highstreet.io Exhibits at the 11th eCommerce Netcomm Forum
It’s that time of year again when everyone that has anything to do with e-commerce in Italy gets ready for the eCommerce Netcomm Forum, the leading Italian event dedicated to electronic commerce. Promoted by Netcomm, the event is now in its 11th edition and is...
Facebook Dynamic Product Ads: Entice Users To Become Buyers
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
Pixartprinting Selects Highstreet.io for Product Feed Management
Pixartprinting has selected Highstreet.io for its product feed management activities. Pixartprinting will use the platform to update and configure the product data feeds that it sends to digital marketing partners in order to increase the visibility of its ecommerce...
What is Product Feed Marketing?
Are you looking for ways to increase sales, boost product exposure, and maximize ROI on your marketing investments? The options to promote your products online have increased considerably.Find out how retailers are leveraging their catalogs to sell more products on...
6 Essential Tips to Optimize your Google Merchant Center Feed
Your product information like title, description, URLs, price, and images all play a key role in convincing your audience to choose your products instead of others. Plus, you need to make sure all this information meets channel requirements. So having your Google...
The Attractiveness of Growing Ecommerce Markets
AT Kearney has recently released their Global Retail E-commerce Index for 2015 which ranks countries in terms of their ecommerce market attractiveness. The index evaluates countries on the following 4 factors: - Online market size (40%) - Growth potential (20%) -...
Measure the Offline Effect of Online Google Ad Spend & Facebook Ad Spend
Digital marketers have been battling with how to attribute sales to their promotional efforts. As a result, Ad sellers have been feeling the pressure to provide more hard evidence of the success of their ads. Google and Facebook have stepped up to the plate to try to...
5 Product Data Feed Optimization Tips
There are many ways you can increase traffic to your eCommerce websites with product feeds. To get the most out of your investment, one of the most important aspects to consider is the quality of your product feed. By maintaining a high-quality data feed you can make...
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Italy
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Canada
Toronto, ON, M5H 4C7