Pixartprinting has selected Highstreet.io for its product feed management activities. Pixartprinting will use the platform to update and configure the product data feeds that it sends to digital marketing partners in order to increase the visibility of its ecommerce offers across the web. By doing so they will save significant time and effort keeping their product data optimized and up to date across all their digital marketing channels.
After thoroughly evaluating several services, Pixartprinting selected Highstreet.io because of its flexibility and ease of use. By combining multiple feeds in input, Highstreet.io is able to produce comprehensive feeds in output that are optimized for Pixartprinting’s digital marketing partners.
Davide Turatti, Digital Marketing Manager at Pixartprinting stated “It was immediately evident that the Highstreet.io platform was very powerful and flexible. Initially we weren’t sure if those advantages would affect the usability as we needed to be able to manage feeds in house. After using the dashboard we were surprised at how easy it is to generate and optimize our product feeds on the Highstreet.io platform.”
According to Giovannni Guardalben, CEO of Highstreet.io: “We are very pleased to have been chosen by Pixartprinting. The flexibility of our platform stems from the need to cater to fashion clients and the complexity of their catalogues. As it turns out, vendors in the printing industry also have their own particular complexities and we are proud to be working with the Italian leader in online print services.”
Part of the Cimpress group, Pixartprinting is a leading web-to-print company serving customers across Europe. Based in Italy, the company provides printing services for graphic design agencies, print resellers and local printers.
Highstreet.io is the product feed management and marketplace synchronization platform developed by Kipcast srl. Highstreet.io helps clients increase product visibility for their ecommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces.