Unieuro has selected Highstreet.io for its product data distribution needs. Highstreet platform helps update and configure product data feeds that are sent to digital marketing partners, and used for product advertising.
In doing so, Unieuro will save significant time and resources by keeping its product data optimized and up to date across all of its digital marketing channels.
As the largest Italian retailer of consumer electronics and household appliances, Unieuro chose Highstreet.io for its ability to centralize the entire feed management process while allowing full control over product data through powerful feed editing capabilities.
Enzo Panetta, Head of Digital Marketing and Innovation at Unieuro stated:
“When we source these types of services, we look for providers that can fill the role of partner. Together with the obvious capabilities of the platform, Highstreet.io also offered a high level of data consultancy that is an added value.”
“We are very happy to have been chosen by Unieuro,” says Giovanni Guardalben, CEO of KIpcast – Highstreet.io. “We look forward to working with Unieuro to ensure their product data is continuously and frequently updated so that prices and inventory data are always synchronized across the range of digital marketing partners that they use.“
An SGM Distribuzione Srl brand, with over 460 sales outlets, Unieuro affirms its status as a leader in multichannel retail by offering its customers an integrated experience across the entire range of touchpoints available in today’s fast-moving retail landscape.
At Highstreet.io, we help clients maximize product visibility for their eCommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces. Contact us for more information