Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising, retargeting, vertical and niche marketplaces. This year’s word to watch for is “omnichannel” and the role of data quality is essential to optimize the customer experience both...
Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from The eCommerce B2C Osservatorio of the School of Management Politecnico di Milano report shows a significant growth in online purchases by Italians in 2020: EUR 4.7...
Top Online Marketplaces for Fashion Ecommerce Brands
The top online marketplaces are often where fashion-savvy shoppers look for the next addition to their wardrobes first, and with good reason. Influencers may inspire purchases via “Get Ready With Me” videos on TikTok or Instagram that link to a top online marketplace....
How to Sell More Using Amazon Keywords
Choosing the wrong keywords for your products can be catastrophic to your product visibility on Amazon. This is why keyword selection is so important. If shoppers can't find your Amazon product listing keywords quickly and effectively the opportunity for a sale is...
How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report
Like many brands and their agency partners, The North Face and PHD Media, continually strive to get a better ROI from their product listing campaigns. This goal may seem obvious but when it comes to adopting new approaches to optimizing performance, the truth is it’s...
Zalando Marketplace: Maximize Your Product Visibility Across Europe
Zalando started its eCommerce journey like a lot of other brands: with a recognition that the Internet offered unprecedented reach to fashion-conscious consumers around the world. The difference is that thanks to Zalando marketplace, the company is building upon its...
What Sellers Need to Know About Amazon Product Listing Ads
Expanding the reach of your products to the Amazon marketplace using Amazon product listing ads can significantly boost your sales. Nevertheless, there are many details to consider, especially when it comes to selling products in multiple countries. Amazon has its...
How to Create an eCommerce Linkshare Rakuten Product Feed To Increase Sales
How important is structured data when it comes to your Rakuten Linkshare product feed? As it turns out, it can significantly impact your sales. Ecommerce product data feeds are a form of marketing automation that affiliate marketing channels use to categorize and...
GTIN Code: Why eCommerce Merchants Should Care
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing with the GTIN issue. Most brands understand that including GTINs within their product data feed is beneficial to increase the accuracy of their product listing...