by Helen Guardalben | Aug 31, 2022 | Data Feeds, Marketing Channels
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
by Highstreet.io | Jul 28, 2022 | Marketplaces
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce search engine from previous years. It’s almost like the back-to-school season, but instead of buying pens and binders, your customers are looking for clothing,...
by Highstreet.io | Nov 10, 2021 | Marketing Channels
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
by Highstreet.io | Oct 25, 2021 | Google
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
by Highstreet.io | Jul 14, 2021 | Data Feeds
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
