Customer Success Stories
Making customer happier across multiple digital channels.Discover inspiring success stories from clients of top fashion companies, leveraging the power of Highstreet.io platform to reach their business goals and succeed in their digital marketing growth. Learn how highly optimized & integrated product data can save you time and drive more sales.
The North Face achieves long-term ad ROI with optimized product feeds
Objective:
The North Face aimed to optimize its Google Shopping campaigns to maximize ROI, increase brand visibility, and reduce manual work, with the goal of expanding its presence in Europe.
Approach:
Highstreet.io, in partnership with PHD Media, enhanced The North Face’s product feeds by integrating Google Merchant Center and eCommerce data. As a result, the brand was able to dynamically promote its most competitive products, significantly reducing manual work and improving campaign efficiency, leading to better overall performance.
Improved Performance Metrics
Enhanced Market Visibility
Increased Category Engagement & Operational Efficiency
KIKO Milano saves costs and expands services through data enrichment
Goal:
Replatforming while ensuring consistency across both online channels and over 850 physical stores.
Approach:
Highstreet.io’s data enrichment capabilities enabled seamless campaign continuity throughout the eCommerce migration process.
10%
Use of Click & Collect
65%
Reduction in Delivery Times
Omnichannel Activation:
Implementation of innovative omnichannel processes
How a fashion eCommerce partner achieved a surge in clicks and impressions for a leading luxury brand
Goal:
Improve eCommerce campaign performance by optimizing product visibility and approval online.
Approach:
Highstreet.io automated and optimized product feeds to ensure accurate data, reduce disapprovals, and maximize campaign performance.
10%
Increase in impressions and click-through rates (CTR)
140%
Rise in product receiving at least 1 click
Greater flexibility
Thanks to a user-friendly interface & platform’s robust functionality
ETRO boosts conversion rate and ROAS via Google Performance Max integration
Goal:
To stand out amid increased online competition, Etro wanted to evolve from Google Shopping campaigns to Performance Max, but it would mean creating and managing multiple product feeds.
Approach:
Highstreet.io was able to automate everything by integrating data from Salesforce Commerce Cloud with content from its product catalog. Feed management is now woven into Etro’s proprietary eCommerce tools as well.
51%
YoY conversion value increase
6%
Increase in return on advertising spend (ROAS)
More channels
Etro is now visible across Facebook, Instagram & more
Sunglass Hut sees Higher Traffic, CTR and Sales via Local Inventory Ads
Goal:
To build upon its omnichannel approach and stand out from online competitors, Sunglass Hut wanted to simplify consumers’ search for luxury eyewear using local inventory ads (LIAs).
Approach:
Highstreet.io optimized Sunglass Hut’s product feeds, helped tag location-specific keywords and ensured product titles and descriptions aligned with common search queries. This eased what would have otherwise been a complex integration process.
60%
increase in U.S. traffic
15%
higher click-throughs (CTR)
27%
increase in spending
Boggi Milano Accelerates Farfetch Integration
Goal:
Expanding into an online marketplace known for its fashionable clientele was a huge priority for Boggi, but it was under a tight deadline and needed to create a new product feed from scratch
Approach:
Boggi benefitted from the fact Highstreet.io had already integrated its platform with the latest Farfetch REST API. This sped up the process of developing a bidirectional feed that worked with Salesforce Commerce Cloud
Results in 2 months
Choosing Highstreet.io meant Boggi met its due date.
Full API support
Highstreet.io’s expertise eased expansion to Farfetch.
Instant uploads
Boggi can be confident it’s only selling what’s in stock.
Liu Jo Doubles Product in Google Feed to Boost Online Sales
Goal:
Accelerate the time-to-value from adopting Salesforce Commerce Cloud by simplifying the creation and accuracy of product feeds across multiple channels, while also reducing the number of preemptive item disapprovals in Google Merchant Center.
Approach:
Using Highstreet.io’s proprietary cartridge designed specifically to ease SFCC integrations, product attributes such as stock levels, pricing and customer segment data are continuously synchronized and accurate.
23,000
Product feeds for one country
A 1% error rate
down from 30%
65% decrease
in GMC disapprovals
Carrefour Boosts Accuracy and Detail of Local Inventory Ads
Goal:
To generate a continuous flow of product data of available inventory. Carrefour needed to address the differences in pricing across multiple markets and comply with Google’s Local Inventory Ad (LIA) rules.
Approach:
Highstreet.io integrated its product feed management platform with Carrefour’s Salesforce Commerce Cloud and created a specific feed for the company’s Google Merchant Center account, which verified which products are in stock across digital and physical channels.
Enriched data
with store-specific inventory and pricing
48-hour campaign turnaround
for store promotions
Verified quality
Highstreet visited 3 locations to ensure accurate data
Twinset Accelerates Global Growth Across Markets and Digital Channels
Goal:
Reducing the manual work of adding more product feeds was critical for Twinset as the company expanded into a growing number of social channels and marketplaces.
Approach:
Using Highstreet.io’s proprietary Salesforce Commerce Cloud integration cartridge allowed Twinset to refresh pricing and inventory data without putting a strain on processing power. The result has been a far more versatile platform that can successfully achieve the company’s growth objectives.
Nearly 10 new touchpoints
More geographies and digital channels
TalonOne transition
Highstreet helped move to a new promotional engine
Global inventory
to support multi country pricebooks and FB rules
Calzedonia Group fuels eCommerce Expansion with Enhanced Product Feeds
Goal:
To speed up the production of product feeds and ensure accuracy as the company revamped its entire online infrastructure. Calzedonia also needed a partner that could handle a range of requests as it continues to scale its eCommerce operation.
Approach:
Integrating Highstreet.io’s product feed management platform with the group’s Salesforce Commerce Cloud implementation has accelerated the ability to ingest and manage data. Exporting into Salesforce Marketing Cloud allows predictive campaigns. Highstreet.io’s multi-marketplace integration, meanwhile, has helped Calzedonia sell across more online destinations.
6 brands, 30 markets
Highstreet enables international digital sales
4 marketplaces
Calzedonia is now selling on Amazon, Mango and more
5 warehouses
managed via integration with Channel Advisors
Browns Enhances Online Customer Experience and Marketing Performance
Goal:
Transforming digital destinations like Google and Facebook into windows that showcase the retailer’s diverse collection of footwear available online and in stores.
Approach:
Brown’s was able to benefit from Highstreet.io’s integration with Salesforce Commerce Cloud and create feeds that support multiple social channels, affiliate marketing channels and retargeting services.This included managing content in both English and French, and optimizing details such as titles, product types, promotional IDs and custom labels.
30 min updates
Browns is publishing its feed on GMC six times a day
50% better CTR
on Google Shopping Ads, Facebook and elsewhere
Traffic up 48%
leading to greater eCommerce sales
The North Face Wins Google Shopping with Data-Driven Campaigns
Goal:
To help the retailer’s agency, PHD Media, optimize product and performance data in order to better demonstrate the return on investment (ROI) for product listening advertising campaigns.
Approach:
By synchronizing the additional data set into a single feed, PHD and Highstreet.io were able to combine the Price Competitiveness Report with eCommerce product data and The North Face’s bestseller data from Google Analytics. This has allowed the retailer to dynamically assign values based on price competitiveness and sales to a segmented group of products within its feed, increasing the likelihood for conversions.
164% revenue increase
from Google Shopping ads
20% average higher orders
via optimized campaigns
16% ROI
year over year on digital ads
Luisaviaroma Expands to 100+ Countries via Product Feed Management
Goal:
To free up the technical team from setting up multiple feeds based on a variety of specific format requirements from partners, and to maximize the performance of digital marketing campaigns by improving the quality of each feed.
Approach:
By implementing a master product feed that synchronized all of LuisaViaRoma’s data, Highstreet.io was able to work directly with partners such as Google to modify outputs based on complex business rules.
2X faster
to set up product feeds
Lower costs
to run GMC campaigns
A happier team
thanks to less manual work
M.M. LaFleur Transformes its Website Search Experience through Algolia & Magento Integration
Goal:
To provide more relevant search results for online shoppers as well as those searching internally within the brand. This required synchronizing data fed into online marketplaces such as Magento and Algolia, but without leaning on the company’s engineering team as a resource.
Approach:
Using simple standard API calls, Highstreet.io updated the entire M.M. LaFleur product catalog, and mono-directionally transferred the data from Magento to the company’s Algolia website search engine.
Custom search
and sort ordering capabilities
Better analytics
from customer search data
Cost efficiency
via an existing integration
Empowering brands, agencies and retailers to sell more and always strive for success.
We help address your ongoing marketing needs by enabling your business to improve internal technical efficiency, increase brand recognition, website & in-store visitors and most importantly, lead generation.
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