Boggi Milano achieves integration with Farfetch in only 2 months

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Industry: Men’s fashion brand

Added Value: Quick and efficient Marketplace Integrations for eCommerce expansion

When consumers add to their wardrobes with menswear and other clothes from Boggi, they know they’ll look their best in the most fashionable locales. The brand had a similar objective as it continues to expand its eCommerce operation: to showcase the most accurate, up-to-date product data on one of fashion’s most popular marketplaces.

The Customer

For discerning men who want to strike the perfect balance between classic elegance and quality materials, Boggi Milano has become the brand of choice.

The company prides itself on its use of recycled materials and organic fibers and developing collections that will resonate with the most style-conscious contemporary man.

With 190 stores in more than 38 countries, Boggi has also committed to taking an omni-channel approach to serving its audience by selling through digital channels.

Staying at the forefront of innovation is important to the brand, which it achieves in part through initiatives such as an internal training program called Boggi Milano Academy.


The Challenges

Boggi already hosts a comprehensive digital catalog on its web site, where consumers can place orders and even request the assistance of a personal shopper. However, continued growth depends upon ensuring it can meet people wherever they choose to shop. For the most fashionable consumers, that includes browsing the options on Farfetch.

An online marketplace that connects more than 3.9 million active consumers to luxury brands, Farfetch represented a valuable opportunity for Boggi to increase its visibility. Integrating with online marketplaces can be a difficult and time-consuming process, however. Some of the traditional hurdles include uploading inventory data, capturing customer orders and managing processes such as returns.

In this case, Boggi was under a tight deadline to complete its integration with Farfetch, which would require creating a new product data feed from scratch that drew from its Salesforce Commerce Cloud implementation.

Although Boggi was already selling its products on third-party marketplaces, the effort involved to integrate with another one threatened to tie up internal resources who could be better focused elsewhere within the business.

The Solution

Boggi decided to build upon its previous success in working with Highstreet.io on product feed management and accelerate its integration with Farfetch.

Fortunately, Highstreet.io had already ensured its platform was integrated with the latest Farfetch REST API, which allows partners to connect and create data flows that facilitate eCommerce operations.

As an experienced provider of marketplace integration services, Highstreet.io offers everything brands like Boggi need to list and map products, synchronize and manage orders. In this case, Boggi needed a bi-directional feed that would not only send in orders from Farfetch, but push out any status changes on product listings back to the marketplace.

Highstreet.io’s comprehensive approach to testing ensured the integration would deliver the outcomes Boggi expected.

The Results

Since partnering with Highstreet.io for its Farfetch online marketplace integration, Boggi has experienced:

Live integration in only two months

Despite the complexity of connecting product listing and inventory data to a property like the Farfetch marketplace, Highstreet.io hit the ground running not long after summer began. By September, Boggi was able to begin actively selling on Farfetch, meeting its target with confidence.

A single, automated feed to manage critical data flows

Thanks to Highstreet.io, Boggi can enjoy automatic uploads of its product listings and real-time synchronization with its available inventory. This means it will only be selling items on Farfetch that are in stock.

Full API support and management

The expertise of the Highstreet.io team allowed Boggi to hand over the considerable work that would otherwise be involved in working with the latest Farfetch API. This brings peace of mind as the brand concentrates its staff on executing its omnichannel sales and marketing strategy.

A foundation for future marketplace expansion

Brands like Boggi need to move with speed and agility as more online marketplaces emerge. The work Highstreet.io did to get the company live on Farfetch is part of a managed service offering that could also streamline integration with similar digital shopping destinations.

Feedback from Boggi Milano

“Highstreet.io offered us the deep knowledge of online marketplace integration we needed to expand our eCommerce options to Farfetch quickly and efficiently. Their team are true collaborators who kept in close communication with us every step of the way. The success of this project will help Boggi to continue strengthening our ability to serve customers across all their preferred channels.”


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