by Highstreet.io | Mar 20, 2025 | Google
Your customers are looking for you, whether they’re familiar with your brand or not. That’s because most consumers begin their online shopping journey in a quest for a particular product or category. Investing in a Google product listing ad (Google PLA) makes that...
by Highstreet.io | Mar 11, 2025 | Social Commerce
When people open up Instagram and begin scrolling, they’re quick to tap the “heart” button on posts that show off the latest fashions and swipe through carousels of images featuring new collections. For brands this makes the service a powerful marketing tool. For...
by Highstreet.io | Feb 16, 2025 | Social Commerce, Trends & Insights
The time has come: you log on via a smartphone or PC and are immediately greeted by one of your favorite influencers. They’re standing in front of a table filled with earrings, necklaces and other accessories, and behind them is a rack of designer jackets that would...
by Highstreet.io | Dec 4, 2024 | Google
Long ago, consumers would have to flip through huge print directories to look for businesses that might offer the products and services they wanted. Using a search engine is not only faster and easier, but provides so much more than a name and phone number. Businesses...
by Highstreet.io | Oct 29, 2024 | Marketplaces
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the capabilities and advantages of its Fulfilled By Amazon (FBA) platform continue to grow. That doesn’t mean Amazon FBA is right for every brand, or in all circumstances. As you...
by Highstreet.io | Sep 25, 2024 | Data Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that somehow makes it irresistible to click through and add the product to your shopping cart. Creating product titles at that level can seem like a mysterious process, or a...
by Helen Guardalben | Jul 25, 2024 | Social Commerce
When a consumer “likes” a post you’ve published on social media, it could be an indication they’re interested in the fashion, accessories or other products you’re promoting. A positive comment could suggest affinity with your brand’s style. The ideal response to any...
by Helen Guardalben | Jun 25, 2024 | Google, Trends & Insights
Successful retailers are always listening to their customers. This not only includes the moments they come into a physical store and speak with an associate. It even goes beyond paying attention to the comments they make on websites and social media platforms. Today,...
by Highstreet.io | May 27, 2024 | Marketplaces
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online marketplaces represent a huge opportunity to reach a much larger addressable market and grow revenues, but it’s important to choose carefully. For luxury fashion retailers, for...
by Highstreet.io | May 6, 2024 | Marketplaces
The definition of luxury changes when you move from the physical world to online shopping. Consumers who go looking for luxury fashion in person can appreciate a well-designed space devoted exclusively to a single brand. They might admire the tasteful décor that sets...
