eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
How iPaaS can bring it all together for eCommerce growth
Every growing eCommerce company reaches a point that might be described as an iPaaS moment of...
How to Win More Customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves...
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like...
Trends & Insights
How to Win More Customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves...
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads,...
Privacy By Design: The E-commerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they...
Marketing Channels
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to...
Marketplaces
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce...
Data Feeds
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like...
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different...
Highstreet.io News
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...
How Highstreet.io Protects Users with AWS Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship...
Kipcast joins GN Techonomy to strengthen its offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative...
All Blogs
How iPaaS can bring it all together for eCommerce growth
Every growing eCommerce company reaches a point that might be described as an iPaaS moment of...
Ecommerce Trends & Insights
How to Win More Customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves...
Shopping Channels
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Online Marketplaces
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon...
Product Data Feeds
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like...
Highstreet.io News
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...