eCommerce Marketing & Marketplace Blog
Find the latest information on shopping channel updates, marketplace integration tips, product feed info and Highstreet.io news. Our eCommerce marketing & marketplace blog is your go-to resource for expanding your product sales with a trusted feed management partner.
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All Blog Posts
Google Business Profile Guidelines (Google My Business): Optimize Your Online Presence
Long ago, consumers would have to flip through huge print directories to look for businesses that...
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the...
Highstreet.io and Competitoor Forge Global Partnership to Revolutionize Digital Marketing Solutions
Highstreet.io, the proprietary platform of Impresoft Group, and Competitoor, an AI-driven Price...
Data Feeds
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that...
10 steps to Product Title Optimization Perfection
Online shoppers might have seen an ad featuring your most popular products. They could have had...
Amazon Product Feed Optimization: 10 reasons to start now
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time...
Marketing Channels
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and...
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the...
Marketplaces
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the...
Asos vs Zalando: Which one to choose and why
Expanding your eCommerce sales beyond your brand’s own web site is a big decision. Online...
Secrets of Selling on a Luxury Fashion Marketplace
The definition of luxury changes when you move from the physical world to online shopping....
Trends & Insights
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments...
eCommerce trends that will define retail marketing’s future
There’s a reason consumers pay attention when they see a social media post with the hashtag...
Using Visual Search show your brand at its best to shoppers
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a...
Highstreet.io News
Highstreet.io and Competitoor Forge Global Partnership to Revolutionize Digital Marketing Solutions
Highstreet.io, the proprietary platform of Impresoft Group, and Competitoor, an AI-driven Price...
Why MACH Architecture offers Greater eCommerce Flexibility
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a...
All Blogs
Google Business Profile Guidelines (Google My Business): Optimize Your Online Presence
Long ago, consumers would have to flip through huge print directories to look for businesses that...
Ecommerce Trends & Insights
Voice Search Optimization 101 for Brands
Successful retailers are always listening to their customers. This not only includes the moments...
Shopping Channels
Dropshipping Guide: How to sell online anywhere, anytime
Starting an eCommerce business used to mean dealing with a lot of overhead costs and...
Online Marketplaces
Amazon FBA vs FBM: How Brands Should Decide
With Amazon’s ever-expanding global network encompassing over 175 fulfillment centers, the...
Product Data Feeds
Using Generative AI to optimize Titles and Descriptions for Superior Ecommerce Feeds
You know a great product title when you see one. It’s that perfect combination of keywords that...
Highstreet.io News
Highstreet.io and Competitoor Forge Global Partnership to Revolutionize Digital Marketing Solutions
Highstreet.io, the proprietary platform of Impresoft Group, and Competitoor, an AI-driven Price...