Performance Based Marketing: Your Path To Higher Conversions
The adage “You get what you pay for” may be true when you buy an expensive pair of shoes that don’t wear out or book a flight class flight that allows you to travel in style. For most marketers, however, getting what they pay for has proven far more elusive. Brands...
What You Need to Succeed in eCommerce Affiliate Marketing
As a marketer, are you doing all you can to boost the performance of your eCommerce affiliate marketing? In 2022, the competition is fierce for fashion brands and retailers to get their products seen online. We see U.S. affiliate marketing spending approaching 8.2...
Kipcast joins GN Techonomy to Strengthen its Offer
Enhanced cooperation to provide eCommerce & retail customers with increasingly innovative technology services. We are incredibly pleased to announce that GN Techonomy and Kipcast have joined forces to become a new key player in the eCommerce integration business...
Privacy By Design: The eCommerce Experience Customers Deserve
When consumers are shopping online for items like luxury clothing, shoes, and accessories, they don’t just need to trust that the prices are accurate or that their purchases will arrive on schedule. They also need to trust that their personal information — including...
5 Digital Advertising Trends to Improve Your 2022 Strategy
If 2020 was the year fashion and other retailers struggled through massive disruption to keep their operations going, 2021 was the year the industry charted a more strategic course using online digital advertising to promote their eCommerce offerings through digital...
Facebook Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends & family, According to Business of Apps, Instagram has grown from 1 billion users in 2018 to 1.41 in 2021 and Facebook has grown from 2.23 billion to 2.9 billion...
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that all European affiliate networks are right for your business. There are specialized networks that only serve Europe and others that are global with local affiliate...
Google Shopping Image Requirements & Optimization Tips For Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
The New Omnichannel Experience Retailers Must Master
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this: Customers want what they want, when they want it, from wherever they are. This may sound straightforward enough, but if you break that rule down into its three core...
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows you to reach your audience where they spend most of their time, enabling them to purchase products directly through their social network of choice.In other words, it...