If done right, expanding the reach of your products to the Amazon marketplace using an Amazon product listing integration can significantly boost your sales. The problem is, there are many details to consider, especially when it comes to selling products in multiple countries.

An Amazon has its own product listing structure and a more complex list of API requirements than other marketing channels you may be used to with other marketplaces or shopping channels.

If you’re researching what you need to know about Amazon Product Listing Integration and how to leverage this marketplace to grow your business, keep reading.


What is an Amazon Selling Partner API?

An Amazon Selling Partner API follows its own structure and requires recommended data for each product that, if done correctly, can significantly increase your product’s rankings and listings. Included in this API is a list of your stock and each item’s attributes, including:

  • Product title
  • Product image
  • Product I.D.
  • Product feed type

Additional specific product characteristics are also required, such as:

  • Product size
  • Brand name
  • Country of origin

How do you Integrate Products with Amazon’s Marketplace?

So, it’s time to build your Amazon product listing. Check out the various product inventory file templates available.

The next step is to download the appropriate inventory file template to add your product data.

Amazon offers the following advice on their website on what to do before adding product data to your inventory file.

  • Choose the appropriate inventory file template for your products. You can generate customized inventory templates specific to the type of products you sell. You can also list information for different types of products in one template.
    For more information, see Create your inventory file template.
  • Find the product data for the required fields in your inventory file template. You can check the Data Definitions tab in the template for accepted values.
  • Update the recommended and optional fields with product data.
    See Improve product details to find tips on how to increase the visibility of your listings.
  • Evaluate the quality of your product images for better listings.
    See Improve product details for more information about the importance of quality images.
  • Optimize your listings with the right search terms for your products.
    See Optimize listings for search for tips to optimize these terms.


What Are The Requirements For An Amazon Data Feed To Sell Globally?

In order to start selling on Amazon Marketplace, you’ll need to first register through Amazon Seller Central. Once you’ve been given a seller ID, you need to add product titles and descriptions that include each item’s ASIN number. You will also need an Amazon Marketplace ID, which may include the country.

Amazon Marketplace Country Code Examples:

North America Region: 

  • Brazil: BR
  • Canada: CA
  • Mexico: MX
  • United States: US

Europe Region:

  • United Arab Emirates: AE
  • Germany: DE
  • Egypt: EG
  • Spain: ES
  • France: FR
  • UK: GB
  • India: IN
  • Italy: IT
  • Netherlands: NL
  • Saudi Arabia: SA
  • Sweden: SE
  • Turkey: TR

Far East Region:

  • Singapore: SG
  • Australia: AU
  • Japan: JP

If Amazon is managing your product inventory, then your Amazon data feed requires a fulfilment by Amazon (FBA) flag.

> Requesting missing ASINs from Amazon can be a time-consuming project but it’s necessary to create a complete product feed for the Amazon Marketplace. If you’re a seller with missing ASINs, we can take care of this task for you as part of our managed service. Find out how we can help you.


How Do I Use a Third-Party Amazon Order Management Software to Sync My Orders?

Full transparency means full control, and Amazon’s ‘Manage Orders’ tool is where you’ll get a full view of your product orders. Through this tool, you can fill a customer order and also update your seller information. While having multiple orders can be a good indication that you’re succeeding, it can get a bit difficult to manage, but through Highstreet.io, the entire process is efficient and smooth.

Managing Orders, Invoices & Billing through Highstreet.io:

When a buyer orders a product, Amazon will either accept it or decline it. From the seller side, there are more details to consider. The process of managing orders, invoices and billing can be labor-intensive.

This is where many sellers with large inventories get overwhelmed. An experienced Amazon marketplace integrator can help to automate this process.

Through the Highstreet.io platform you can:

  • Decrease the amount of manual work related to invoicing uploading and billing, once an invoice is created
  • Allow for a safe and seamless shipment process

Our Process:

  1. Highstreet.io will receive a “new order” in the platform’s system, sent from Amazon upon their acceptance of an order.
  2. “New orders” are then sent through our platform to the merchant, who will also accept or reject an order.
  3. If the merchant accepts the order, then the order is subsequently fulfilled by the merchant.
  4. The customer’s shipment information is sent to Highstreet.io and our platform also stores all order information including FBA flags

NOTE: Highstreet.io automatically uploads the invoice data from our platform to the Amazon marketplace and downloads the Amazon VIDR (Order Billing) report by using our platform API Endpoint.

Ready to integrate your products on the Amazon Marketplace? Book a consultation today.