by Highstreet.io | Mar 25, 2016 | Marketing Channels
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
by Highstreet.io | Feb 19, 2015 | Google
Digital marketers have been battling with how to attribute sales to their promotional efforts. As a result, Ad sellers have been feeling the pressure to provide more hard evidence of the success of their ads. Google and Facebook have stepped up to the plate to try to...
