How To Get Your Products On Olapic
User-generated content transforms your brand into something relatable. It makes it more “human”, thereby leading to increased levels of engagement, improved consumer loyalty, and enhanced general interest in what it is that you offer. A new earned content platform,...
5 Ways to Acquire Customers and Drive Sales with Product Data Feeds
So you've invested in a great e-commerce site but are having a hard time attracting customers to increase traffic to your eCommerce website and boost sales? Discover 5 ways you can use product feeds to reach your goals. The following solutions are pay-per-click (PPC)...
Online Marketplace Model: A new revenue for Digital Magazines
With print advertising revenues falling sharply and magazine and newspaper circulations declining, forward-thinking publishers are seriously considering online marketplaces. By building their proprietary online marketplace, brands can create their stores, synchronize...
Unieuro chooses Highstreet.io for its product data distribution needs
Unieuro has selected Highstreet.io for its product data distribution needs. Highstreet platform helps update and configure product data feeds that are sent to digital marketing partners, and used for product advertising. In doing so, Unieuro will save significant...
2016 Google Shopping Product Feed Specification Updates eCommerce Merchants Need to Read
Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with its product specification requirements. If...
Highstreet.io Exhibits at the 11th eCommerce Netcomm Forum
It’s that time of year again when everyone that has anything to do with e-commerce in Italy gets ready for the eCommerce Netcomm Forum, the leading Italian event dedicated to electronic commerce. Promoted by Netcomm, the event is now in its 11th edition and is...
Facebook Dynamic Product Ads: Entice Users To Become Buyers
Results from a pilot program implemented by Criteo found that sales attributed to Dynamic Product Ads contributed to 6.5% of total sales. Apparel retailer St. Frock also saw some great results, increasing their return on ad spend (ROAS) by 480% and reducing cost per...
Pixartprinting Selects Highstreet.io for Product Feed Management
Pixartprinting has selected Highstreet.io for its product feed management activities. Pixartprinting will use the platform to update and configure the product data feeds that it sends to digital marketing partners in order to increase the visibility of its ecommerce...
What is Product Feed Marketing?
Are you looking for ways to increase sales, boost product exposure, and maximize ROI on your marketing investments? The options to promote your products online have increased considerably.Find out how retailers are leveraging their catalogs to sell more products on...
6 Essential Tips to Optimize your Google Merchant Center Feed
Your product information like title, description, URLs, price, and images all play a key role in convincing your audience to choose your products instead of others. Plus, you need to make sure all this information meets channel requirements. So having your Google...