Even the most successful novelists and poets occasionally suffer from what’s called writer’s block, when they can’t come up with the right words to tell their story. When you’re trying to sell products online, however, a lack of inspiration or an inability to write can have a direct impact on revenue.
Beyond images, product titles and descriptions are the biggest drivers of eCommerce purchases. The rise of generative artificial intelligence (AI) has made these easier to create, but taking full advantage of the tools depends on knowing which eCommerce generative AI prompts to use.
Why AI is Your Secret Weapon for Product Feed Optimization
Depending on the size of your product catalog, you may have dozens, hundreds or even thousands of products to optimize. AI helps because it can rapidly analyze large data sets and use them to create relevant content.
AI’s power lies in its understanding of everyday language, such as the fact that a consumer is more likely to search for terms like “Comfy blue sweater” instead of “Azure knit top.” AI can also extract key details from messy product info such as size, color, and material.
With the right eCommerce generative AI prompts, you can automate the optimization process and get more done in less time. By using AI for product title optimization, meanwhile, you’re more likely to drive higher click-through rates (CTRs) as part of your digital marketing efforts.
Key Elements of Effective Product Title Prompts
Regardless of the tool you’re using, don’t assume it will automatically understand everything your product title or product description will need. An eCommerce generative AI prompt needs to be highly specific. For example, instead of simply asking a generative AI tool to “write a title for a red shirt,” you could say, “Write a short title for a red cotton t-shirt, sizes S-XL, using ‘men’s t-shirt’ as a keyword.”
You also don’t need to accept the initial output. Try asking for alternatives by keying in, “Rewrite this title [current title] to be more appealing and include [material] and [size].” You can also give yourself more to work with from the beginning by keying in a prompt like, “Generate 3 title options for [product name] that include [benefit] and [keyword].”
eCommerce Gen AI Prompt Examples for Engaging Product Descriptions
As you experiment with generative AI tools, consider trying the prompts below, or use them as thought-starters for creating prompts that are more specific to your brand and its needs:
- “Write a description for [product] that emphasizes its [key feature] and benefits for [target customer].”
- “Expand on this description [current description] to include details about [specific use case] and [warranty information].”
- “Write a product description for a waterproof backpack highlighting its durability and comfort.”
Optimizing for Different Ecommerce Platforms
Build upon the eCommerce gen AI prompts above by tailoring them to the requirements of channels to which you’re connecting product feeds beyond your own site. This includes Google Shopping Ads, which tend to need multiple keywords and structured data to be effective.
For example, one potential eCommerce generative AI Prompt could be: “Create a title and description for Google Shopping using these keywords: [list of keywords].”
Similarly, selling via an online marketplace such as Amazon requires product title optimization based on clear benefits and search terms. An eCommerce gen AI prompt example here might be, “Write a description for Amazon that highlights [unique selling point] and targets [relevant search terms].”
How Highstreet.io Uses AI to Enhance Product Feeds
The ultimate goal of using eCommerce generative AI prompts is boosting visibility of all the items in your product feeds so they’ll be discovered by your target customers. Think of this as part of a larger digital sales and marketing strategy, where partners like Highstreet.io can offer unique value.
Leading luxury brands already depend on Highstreet.io to set up, configure and help maintain their product feeds, for instance, but customer needs are constantly changing. That’s why Highstreet.io has introduced a set of AI-driven services to enhance product data quality.
These services include AI-enhanced optimization of product data using identified keywords, which will ensure product titles and product descriptions provide the best possible reflection of what brands are offering online.
Highstreet.io’s AI-enhanced optimization services also include providing additional variations of product content to improve targeting, enhance personalization and boost the performance of digital ads.
Measuring Results and Refining Your AI Prompts
Working with eCommerce generative AI prompts is still a new process for many marketers, so you’ll want to evaluate your progress and refine your approach as you experiment and learn.
Besides CTRs, you can compare sales from optimized products versus non-optimized products to see what kind of impact generative AI is having. Depending on what you see, think about tweaking some of the eCommerce gen AI prompt examples above to see if it makes a difference on underperforming products.
AI is developing at a rapid pace, and it can feel hard to keep up with everything it offers. The most important thing is to get started by using AI prompts today to improve titles and descriptions. Connect with our team to learn more about how Highstreet.io can help.