Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with its product specification requirements. If you do not comply with the following Google Shopping Products Feed Specification updates by September 1st, 2016, your campaigns will be disapproved.
The following blog post includes highlights from Google’s May 25th, 2016 AdWord post.
Google recently announced future updates to their Google Shopping Products Feed Specification. As stated in Google’s AdWords Blog: “Some of the updates require changes to your current product data that need to be implemented by September 1st, 2016 and February 14th, 2017, respectively.”
Product feed updates Google Shopping customers must make by September 1st, 2016
1. ‘Unit Pricing’
All markets and applicable categories will have access to ‘Unit Pricing’. To display Unit Prices, use the unit_pricing-related attributes. Do not use the price attribute.
2. ‘Color’ and ‘size’
Not providing ‘color’ and ‘size’ values for apparel products in Germany, France, Japan, and the UK, will result in item disapprovals.
3. Minimum image size
Requirements for non-apparel products will be increased from 32 x 32 to 100 x 100 pixels. This means, going forward, non-apparel images below 100 x 100 pixels and apparel images smaller than 250 x 250 pixels will result in item disapproval.
4. Maximum feed file size
The maximum feed file size will increase from 1 GB to 4 GB (Gigabyte).
Key Takeaway
All of these updates will go into full effect on September 1st, 2016 and product data that doesn’t meet the above requirements will be disapproved.
Highstreet.io is committed to working with our clients as trusted partners to identify the quickest and most effective ways to comply with Google’s requirements so that your shopping campaign performance is fully maximized.
Read Google’s entire Products Feed Specification for more in-depth information.