Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship store, and experienced shoppers know exactly what to expect. Once inside, they’ll find a vast assortment of merchandise carefully selected from some of their favorite...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a market already consolidated but that had not yet expressed all its potential. Brands of all types and sectors have begun to decline their online catalogs, not infrequently...
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
How Highstreet.io Protects Users with Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship store. Those systems contain priceless information about your inventory, your orders, and your product feed that connect to online marketplaces and essential digital...
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense too. It should be easy for consumers to find the products they covet. They also want an easy way to discover the best deals. For the brands, meanwhile, an easier approach to...
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
Product Catalog Optimization for Changing Shopping Behavior
Shopping behavior is changing, and when we researched how it changed, what we discovered was eye-opening. Remember when “Activewear” became the new “Officewear” in 2020? A new online work environment emerged consisting of cozy sweatpants on the bottom and a Zoom...
Amazon Product Listings: All You Need to Know
As leisure travel skyrockets, consumers are increasing their spending on the world’s top eCommerce search engine from previous years. It's almost like the back-to-school season, but instead of buying pens and binders, your customers are looking for clothing, books,...