Facebook Shop: Reach Buyers Where They Are
Billions of people use social networking sites like Facebook and Instagram to connect with friends & family, According to Business of Apps, Instagram has grown from 1 billion users in 2018 to 1.41 in 2021 and Facebook has grown from 2.23 billion to 2.9 billion...
Affiliate Networks in Europe to Scale-Up Your Traffic and Sales
While the nature of affiliate marketing guarantees a return for the seller, that doesn’t mean that all European affiliate networks are right for your business. There are specialized networks that only serve Europe and others that are global with local affiliate...
Google Shopping Image Requirements & Optimization Tips For Better Conversions
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
The New Omnichannel Experience Retailers Must Master
If there is one golden rule of omnichannel experiences all retailers need to remember, it’s this: Customers want what they want, when they want it, from wherever they are. This may sound straightforward enough, but if you break that rule down into its three core...
How Outsourcing Facebook Shop Order Management Can Accelerate Growth
A Facebook Shop represents an invaluable sales channel for your business. Maintaining one allows you to reach your audience where they spend most of their time, enabling them to purchase products directly through their social network of choice.In other words, it...
Mirakl Marketplace Integration Guide For Growing Brands
When someone says they’ve experienced a miracle, it means they believe an unusual event was caused by supernatural forces. When a consumer or business-to-business brand experiences Mirakl marketplace integration, on the other hand, they quickly come to believe in the...
Ecommerce Marketplace Integration: Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses Highstreet.io’s platform and managed service to simplify its integration with major marketplaces, such as eBay and Amazon, and Rakuten. The strategic advantages of a truly...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
Multiple Online Marketplaces Onboarding Done Effectively
When it comes to standing out in the eCommerce world, waiting too long to properly onboard with online marketplaces can quickly put you behind the competition and significantly hinder your business’s ability to scale. Integrating with multiple marketplaces can take...
Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...