Mirakl Marketplace Integration Guide For Growing Brands
When someone says they’ve experienced a miracle, it means they believe an unusual event was caused by supernatural forces. When a consumer or business-to-business brand experiences Mirakl marketplace integration, on the other hand, they quickly come to believe in the...
Ecommerce Marketplace Integration: Interview with Vitec Imaging Solutions
Vitec, the global provider of accessories and services for broadcast and photography, uses Highstreet.io’s platform and managed service to simplify its integration with major marketplaces, such as eBay and Amazon, and Rakuten. The strategic advantages of a truly...
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
Multiple Online Marketplaces Onboarding Done Effectively
When it comes to standing out in the eCommerce world, waiting too long to properly onboard with online marketplaces can quickly put you behind the competition and significantly hinder your business’s ability to scale. Integrating with multiple marketplaces can take...
Essential Feed Optimization Techniques for Google Merchant Center
Ecommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels.Without proper validation, optimization, and compliance, you run the risk...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising, retargeting, vertical and niche marketplaces. This year’s word to watch for is “omnichannel” and the role of data quality is essential to optimize the customer experience both...
Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly in Italy. Data from The eCommerce B2C Osservatorio of the School of Management Politecnico di Milano report shows a significant growth in online purchases by Italians in 2020: EUR 4.7...
Top Online Marketplaces for Fashion Ecommerce Brands
The top online marketplaces are often where fashion-savvy shoppers look for the next addition to their wardrobes first, and with good reason. Influencers may inspire purchases via “Get Ready With Me” videos on TikTok or Instagram that link to a top online marketplace....
How to Sell More Using Amazon Keywords
Choosing the wrong keywords for your products can be catastrophic to your product visibility on Amazon. This is why keyword selection is so important. If shoppers can't find your Amazon product listing keywords quickly and effectively the opportunity for a sale is...
How The North Face Gained a Higher Average Order Value through GMC Price Competitiveness Report
Like many brands and their agency partners, The North Face and PHD Media, continually strive to get a better ROI from their product listing campaigns. This goal may seem obvious but when it comes to adopting new approaches to optimizing performance, the truth is it’s...