Amazon Product Feed Optimization: 10 reasons to start now
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time you should start looking at your big-ticket items and consider how best to promote them. It’s when you develop ad campaigns with creative visuals that showcase your most...
Using Visual Search show your brand at its best to shoppers
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
Why MACH Architecture offers Greater eCommerce Flexibility
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods that they would have to wear for the rest of their lives. Styles change, personal preferences evolve and some clothing and accessories wear out and need to be replaced....
Use TikTok Product Feeds for stronger eCommerce
There may be a lot of dancing, lip-syncing, and comedic skits when you scroll through your feed, but don’t be fooled: selling on TikTok is serious business, especially when you’re ready to showcase your products to its vast global audience. In its 2023 What’s Next...
Online marketplaces USA: Expand Your eCommerce Sales
When your business is primarily focused on physical stores, you might have locations with top addresses such as “New York, NY” or “Miami, Fla.” As more brands discover the critical importance of eCommerce as a sales channel, however, the most viable location might...
How to Win More Customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent's moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like Marvel superheroes, while facing increasing workloads and limited resources. If you are one of these superheroes you know that to get ahead of the competition you need to...
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon marketplace. Not having one is like planning a road trip without knowing the best route to your destination. A proper pricing strategy can help you increase sales, improve...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship store, and experienced shoppers know exactly what to expect. Once inside, they’ll find a vast assortment of merchandise carefully selected from some of their favorite...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a market already consolidated but that had not yet expressed all its potential. Brands of all types and sectors have begun to decline their online catalogs, not infrequently...