Yoox Integration unlocks access to a growing marketplace
Discerning consumers have known for more than 20 years now that Yoox offers a wide array of products from the best Italian and international designers. As the company continues to expand its selection through its online marketplace, strategic brands should look for a Yoox integration that will accelerate their ability to access its growing customer base.
What is the Yoox marketplace?
Owned by the Yoox Net-a-Porter Group, Yoox announced its entry into the online marketplace space in 2022. Its goal is to enhance its assortment of high-fashion products, which range from jewelry and ready-to-wear items to footwear and accessories. The Yoox marketplace will also add pre-owned and vintage items in addition to new collections and support small businesses that seek access to its global audience.
Selling on Yoox can be a big growth driver for brands interested in:
- An online marketplace that already spans Europe, with plans to add other locations such as the U.S., North Africa and the Middle East
- Promoting their products alongside more than 700 other popular and fast-growing fashion brands that have already joined the Yoox marketplace, and more than 150,000 items.
- The option to use Yoox’s distribution network to reduce the complexity of managing stock allocation.
- A trusted space to sell sustainable products by following Yoox’s “Good On You” rating system.
Yoox integration: How it works
Yoox pairs brands that successfully apply to the Yoox marketplace with a dedicated account manager, who can answer some of your initial questions. All sales are subject to a commission based on product categories. Selling on Yoox also requires paying the company a monthly fee and the ability to support multiple languages. You’ll also need a VAT number to sell within the European Union.
The biggest lift involved in selling on Yoox is setting up all the product mapping, associating them with the right categories and configuring areas such as currency conversion and pricing. Without a dedicated Yoox product feed, this could take considerable time, which makes a Yoox integration a far better option.
Why choose Highstreet.io to integrate with Yoox marketplace
- Highstreet.io has a proven track record of helping brands with their Yoox integration, providing automated solutions to the most critical tasks.
- Setting up a dedicated Yoox product feed allows your brand to get selling on the Yoox marketplace quickly and make changes to product details and pricing in real time.
- Providing accurate, up to date inventory data ensures those shopping on the Yoox marketplace will never be disappointed in your brand, while also minimizing returns.
- Turning to a trusted partner for Yoox integration means you’ll be able to plan promotions that will make your brand more competitive and convert more buyers.
CONTACT US TODAY TO START SELLING YOUR PRODUCTS ON YOOX!
Selling on Yoox will only become more important as the Yoox marketplace grows and attracts more style-conscious consumers. Highstreet.io can not only get you started, but support your brand when the time is right to add other online marketplaces into the mix.
The Luxury Brand’s Guide to Growing Through Online Marketplaces
