Maximize Your Impact with Google Retargeting Ads
Stay connected with people who show an interest in your brand and convert more of them to fuel eCommerce growth with Google retargeting ads BOOK A DEMOHow does Google retargeting work?
The shopping journey is no longer linear. Consumers may visit a brand’s site and see a product they like but put off purchasing it until they’ve done more research or have more time to consider.
Google retargeting ads (sometimes called Google remarketing ads) make sure they don’t forget and keep the momentum going by showing them relevant ads on other sites they visit across the Web.
Google retargeting ads can take several forms:
Search retargeting ads
show up when consumers enter particular keywords into a search engine.
Display retargeting ads
run across an ad network of sites consumers are likely to visit.
App retargeting ads
appear when consumers are playing mobile games or using their favorite apps.
Video retargeting ads
come up when consumers are watching content on services like YouTube.
Brands also have the choice of investing in standard retargeting ads or dynamic retargeting ads that get more specific about product offers.
Winning strategies for Google retargeting
When it’s done well, retargeting allows brands to engage with audiences who are already familiar with their products and most likely to become paying customers. Adopting the following best practices will help grow your revenue:
Focus on consumers who reached the shopping cart stage
Google retargeting ads can be aimed at anyone who has visited your site, but those who abandoned their shopping cart represent the biggest eCommerce conversion opportunities. Think about retargeting campaigns that focus on this segment first. Use first-party data to personalize the ads you show them.
Create a compelling call to action (CTA)
You’re not just reminding your previous site visitors about what they browsed. Add more details about the product, such as reviews or social proof. Offer a special discount or promotion, and indicate whether items are selling out quickly.
Offer additional inspiration
Site visitors might be more likely to convert when they see retargeting ads that not only feature a product they checked out but accessories and complementary items as well. Use these marketing plans as a way to educate your audience and deepen their awareness of what your brand has to offer.
Continuously test and measure
You’ll get better at using Google retargeting ads the more you refine your creative using A/B tests and analyzing the results based on key performance indicators such as click-through-rates (CTRs) and orders placed.
Why choose Highstreet.io for Google retargeting?
If you’re not sure how to set up retargeting ads on Google, don’t worry. Highstreet.io has the team and the technology you need to make the process fast, simple and repeatable as your use of retargeting ads grows.
Let us help you:
- Generate and configure product feeds
You’ll need to connect retargeting ads to the relevant data from your product catalog. Highstreet.io offers an automated approach to setting up a Google feed that avoids manual effort and errors. - Customize retargeting ads
Our feed management platform allows you to use the data you have on hand to craft specific messages based on your site visitor’s activity, deepening engagement and increasing conversions. - Scale across multiple partners
Highstreet.io can set up product feeds that not only work with Google retargeting campaigns but synchronize data and optimize it for social commerce partners such as Meta (Facebook) and service partners such as Criteo and others. - Support multiple markets
Your growth should never be hindered by the language your customers speak or the currencies they use. Choose Highstreet.io to drive a global sales effort. - Monitor performance
We can track whether retargeting campaigns are delivering the desired results and let you make any necessary changes to achieve higher return on investment (ROI)
Let Highstreet.io Get You Started With Google Retargeting Ads
Don’t leave any potential customers behind. Talk to our team about our proven track record in assisting with Google retargeting ads and turn more of your browsers into buyers.
Get In Touch
Ready to see more? Connect with us to discover what Highstreet.io can do for you.
Canada
Toronto, Ontario M4N 3N1
Italy
Via Spagnole, 2/B
37015 Sant'Ambrogio di Valpolicella (VR), italy